The Impact Of Shale Gas Revolution On Natural Gas From...

A crisis in global energy consumption has been increasingly discussed in many world energy forums which concern in the diminishing of fossil fuel and natural gas. Consequently, the US government has attempted to seek a new resource to serve the global energy demand (SHAFIEE, 2009). The natural gas from shale formation, abundant resources in US, has been discovered for a long time but there is no efficient method to extract the natural gas from this formation. Moreover, the route to convey the large amount of shale gas is one of our challenge that must be safe for human and environment, and it should be a low cost technique as well (ARMOR, 2013). Furthermore, the impact of shale gas revolution should be realized in a consequence of local protesters at the drilling sites or people who are directly affected from the extraction projects. Therefore, the aims of this project are to describe the most feasible technique and the future prospects in natural gas from shale formation. Background and Significance In a few decades, global natural gas demand has still sharply grown up every year. The world’s crude oil and natural gas reserves are usually the main resources for energy consumptions in our world. Consequently, the total amount of these reserves has been significantly regarded by the leading industrial countries (WANG, 2014). US government, especially, is the first leader who has attempted to seek the new energy resources for the American energy consumption (Fig. 1). AlthoughShow MoreRelatedSources Of Oil And Gas Essay1486 Words   |  6 Pagesoil and gas are becoming important for the journey of energy security. Conventional oil and gas will be unable to meet the growing demand requirements in future so there is a need to look for alternative resources of energy. In a volatile oil price movement, unconventional resources are viewed as important and economically attractive for future continuous supply. The impact of US shale gas success has been felt throughout the world. India is known to have good amount of recoverable Shale gas reservesRead MoreThe Energy Information Administration ( 2016 )1250 Words   |  5 Pagesoutput. The vast majority of this new production comes from shale formation in the Eagle Ford formation and Permian Basin of Texas, and Bakken and Three Forks formations of North Dakota and Montana (EIA, 2016). Beginning in 2003 hydraulic fracturing was widely used to extract natural gas from these formations (SAFE, 2012). After demand for natural gas fell, oil producers shifted their assets to producing crude oil, igniting a â€Å"virtual revolution† in U.S. crude output and a modern boom in onshore oilRead MoreShale Gas And Its Effects On Human Health Essay2163 Words   |  9 Pagesinnovations in technologies and techniques involved with shale gas extraction, shale gas production in the United States, as well its natural gas production as a whole, as increased tremendously over the past several decades. As the abundance of domestic energy continues to grow, American consumers have observed declines in gas prices across the nation. However, cheap gas comes with a price: the negative impacts that cheap oil prices and shale gas extraction have on the U.S.’s environment, economicsRead MoreThe Oil And Gas Revolution1895 Words   |  8 Pages INTRODUCTION The Shale gas revolution has demonstrated a quantum leap from almost nothing in 2000 to over 30 billion cubic metres in 2011. This caused a crash of natural gas prices in the United States, significantly changing the country’s natural gas future outlook (Mangeri, 2012). The US oil and gas fracking revolution is a new paradigm which has made the country a game changer in the oil and gas scheme of things, and has immense implications for economics, energy and geopolitics. It is projectedRead MoreThe Oil And Gas Revolution1821 Words   |  8 PagesINTRODUCTION The Shale gas revolution has demonstrated a quantum leap from almost nothing in 2000 to over 30 billion cubic metres in 2011. This caused a crash of natural gas prices in the United States, significantly changing the country’s natural gas future outlook (Mangeri, 2012). The US oil and gas fracking revolution is a new paradigm which has made the country a game changer in the oil and gas scheme of things, and has immense implications for economics, energy and geopolitics. It is projectedRead MoreResolved that Fracking for Natural Gas from Shale Formations Will Be Banned in the US1895 Words   |  8 Pagesincluding oil, natural gas, and geothermal energy by injecting high pressure fluid into a geologic formation containing oil or natural gas deposits. The high pressure fluid opens up existing fractures and creates new fracture systems that allow the resources that were once trapped to move more freely into a production well for further extraction. Shale gas is defined by the U.S. Energy Information Administration (EIA) as natural gas that is trapped within shale formations. Shale formations are geologicRead MoreThe United States Energy Industry Essay1431 Words   |  6 PagesNatural gas is playing an increasingly important role in the global economy, rising to the occasion as an alternative to other fossil fuels such as coal because it burns cleaner. As the oil reserves in many parts of the world are being depleted, the availability of a viable alternative such as natural gas is becoming increasingly important. So too is the lure of the future possibility of energy independence for countries both developed and developing. In the last decade, oil and natural gas developmentRead MoreShale And The Shale Gas Boom1637 Words   |  7 PagesFracturing Shale Marcellus Shale, also known, as the Marcellus Formation, is black, organically rich, shale that exists underneath the surface of West Virginia, Pennsylvania, New York, Ohio, Kentucky, Maryland, Tennessee, and Virginia. The shale is located roughly one mile below the surface of these states and has an estimated 141 trillion cubic feet of attainable natural gas. As of 2015, Marcellus shale gas wells were reportedly yielding 14.4 billion cubic feet of natural gas per day (â€Å"MarcellusRead MoreAnalysis Of Eagle Ford Shale Play2337 Words   |  10 PagesEagle Ford Shale Play Introduction Since the beginning of the oilfield in the United States, Texas has been one of the leading states in this industry. In 1866, Lyne T. Barret drilled the first producing oil well at Melrose in Nacogdoches County [7]. From here, more wells were brought in, but the big Texas oil revolution began at a well-called Lucas No. 1. It was here, In Spindle top, Beaumont, where Capt. Anthony F. Lucas drilled the well that would produce 94 percent of the state’s productionRead MoreFracking : The Shale Formation1324 Words   |  6 Pages Fracking The Marcellus Shale formation located in western Pennsylvania, New York, and Ohio is projected to supply an equivalent of 45 years of the United States current energy consumption. Worth an estimated five hundred billion, this can translate into cheaper â€Å"variety of products such as plastic, agrochemicals, and pharmaceuticals.† It can also related to an â€Å"increase [in] the supply of fertilizer, ensuring the availability of food and reducing†¦the conversion of forests to agricultural farms†

The Starry Night By Vincent Van Gogh - 1633 Words

This paper attempts to present a discussion of Vincent van Gogh’s painting the Starry Night, in terms of his art style that lead people to interpret a different way of reality and the impact of that style subsequently on modern day artistic culture. Also, van Gogh’s late style that inherit his religious belief, his experience and his knowledge of astrology is also worth to mention that, as exhibited in this painting, had not only a direct artistic impact that inspire other artist to imitate it, but it also exercised an indirect way, which we might be called it as an ideological inspiration. The Starry Night was painted by Vincent van Gogh during his stay in hospital window at Saint-Rà ©my in 1889, one year before his death. Although the canvas painting with oil on held out multiple interpretations, van Gogh’s apparent theme is his communication of the vastness in his artwork. The painting depicts a small town, verified as the view of van Gogh from his hospital window, which was under a blue and vast dark night sky that is filled with luminous stars. There are many interpretations of Starry Night which is came from van Gogh’s influences in his poetry, personal religious conflict, astronomy, depression, all of which convey van Gogh’s representation in creating an unique lucius view of reality. From â€Å"Echoes of Walt Whitman’s ‘Bare-Bosom’D Night’ in Vincent van Gogh’s Starry Night†, Lewis M. Layman state that van Gogh was trying to bring a visualize portrait of excerpts fromShow MoreRelatedThe Starry Night By Vincent Van Gogh1465 Words   |  6 PagesStarry Nights The captivating painting by Vincent Van Gogh, The Starry Night is a work of art completed by Van Gogh in 1889. Van Gogh had wanted to paint something that represented the night sky for some time, but many people are interested to find out that Van Gogh actually painted The Starry Night during his time at Saint-Paul-de-Mausole, an asylum and clinic for the mentally ill. There is much debate over the legacy of Van Gogh, and his â€Å"Turbulent Mindstate† however we can examine much of theRead MoreStarry Night By Vincent Van Gogh1302 Words   |  6 PagesStarry Night is a famous painting by Vincent Van Gogh. Starry Night was constructed in 1889. At the time of his existence, Van Gogh was not well known. Van Gogh only sold one painting during his lifetime, and only became popular after his death like many other artists at the time. To fully understand this painting, one must know the personal life/struggles of the artist himself. When people hear the name â€Å" Vincent Van Gogh,† most automatically think of the crazed artist that cut off his own ear andRead MoreStarry Night By Vincent Van Gogh1433 Words   |  6 Pages A Cypress Tree in the Midst of the Stars Vincent Van Gogh, the Dutch artist who painted Starry Night, was disrespected and unappreciated for his works during his life. However, today he is considered one of the greatest Dutch painters. Today, his work is known for its detail, beauty, and emotion. One might claim that Vincent Van Gogh’s painting Starry Night depicts his supposed insanity. However, his painting Starry Night depicts his feelings of isolation, his feelings of alienationRead MoreThe Starry Night By Vincent Van Gogh916 Words   |  4 PagesThe Starry Night Vincent van Gogh painted The Starry Night (p. 389) in 1889. For this piece of artwork van Gogh used oil paint on a 29 X 36 1/4 canvas. In this painting van Gogh painted a dark village with a giant Cypress tree placed along with a small spiral church which draws the viewer s attention towards the sky that is depicted with stars and swirls upon the dark village. Van Gogh placed an emphasis on the Cypress tree by painting it large, long, and pointing towards the sky. He alsoRead MoreThe Starry Night By Vincent Van Gogh1582 Words   |  7 PagesUnderstanding the Arts Thesis Question 11-07-14 Vincent van Gogh One of my favorite pieces of art growing up was The Starry Night by Vincent van Gogh. Van Gogh was a man of his times, but what was his life like? Van Gogh had a religious upbringing and was originally going to be a minister as his occupation. But my main focus and what I want to know, is what were the influences on his life and how did they affect his painting? Between all of these things van Gogh had many influences. The religious influenceRead MoreThe Starry Night By Vincent Van Gogh1372 Words   |  6 PagesVincent van Gogh was an incredible painter who was a part of the post-impressionism movement of art. Many believe his artwork and style shaped 20th-century art and many artists incorporated his painting style. Van Gogh is often regarded as on of the fathers of post-expressionism. Sadly, critics only appreciated his work after his death, by a self-inflicted gunshot, in 1880. Before starting my research into van Gogh. I knew as much as the ordinary person would about him. His artwork is so renownedRead MoreThe Starry Night By Vincent Van Gogh917 Words   |  4 PagesWhen someone says starry night one might think of a night view with a lot of stars, which is exactly what the title suggests. But Vincent van Gogh was thinking of something different than just a night sky with stars, he painted something totally out of this world. This work of art is truly amazing and has a magical feel to it. If someone were to tell me when I was 10 years old that â€Å"The Starry Night by Vincent van Gogh is an amazing work of art† my response would be â€Å"what is so special about a paintingRead MoreStarry Night By Vincent Van Gogh990 Words   |  4 PagesStarry Night is notoriously famous and is probably Vincent Van Gogh’s most well-known piece of art, but that is all for a reason. Van Gogh very unique curving lines throughout the work and they create a f low to the painting that is very somber and fascinating. The line quality of the work seems whimsical in ways yet intentional, the lines are not pressed in very hard on the painting, you can tell because there are color differences within the lines meaning Van Gogh made casual strokes to create theRead MoreThe Starry Night By Vincent Van Gogh2042 Words   |  9 PagesThe Starry Night, 1889 is a painting by Vincent Van Gogh while he was in an Asylum at Saint Remy de Provence. It portrays the view of the sunrise and the small village from the east facing window in Van Gogh’s room. The Starry Night is one of Van Gogh’s finest works, displayed in the Museum of Modern Art, New York since 1941. Van Gogh during his stay at the Asylum, is where he began producing some of his well-known paintings of his career, and The Starry Night is one of them. He was permitted withRead MoreThe Starry Night By Vincent Van Gogh955 Words   |  4 PagesVincent van Gogh Post-Impressionists left behind the Impressionist doctrine of truth to nature. Rather, they chose â€Å"in favor of restless feeling and intense color, as in this highly charged picture, van Gogh made his work a touchstone for all subsequent Expressionist painting† (WikiArt, 2016). Vincent Van Gogh’s, The Starry Night, is Post-Impressionism oil painting on canvas. He created it in 1889, during the time he was committed to the mental asylum in Saint-Rà ©my, France. The Starry Night

The Current External Industry Environment for Travel Agency Business in New Zealand free essay sample

Porter’s 5 Forces identifies the competitiveness and a balance of powers among the travel agency business industry (Michael, 2008). The key factors stated above would help investors to have a better understanding about the travel agency businesses in New Zealand. Introduction New Zealand is a vacation paradise attracting a great many travellers from all over the world. Given this great advantage of natural resources, travel agencies are needed to help local and foreign travellers to book flight tickets, arrange accommodations and tours. As travel agencies usually offer discounts and good services to customers, travellers prefer to book tours through agents rather than on their own (TAANZ, 2011). There are many existing successful travel agencies in New Zealand such as Flight Centre, Star Travel, Harvey Travel World and so on. Investors can either choose to by an existing franchise of the travel agencies or establish own business. No matter which way the investors are following, understanding the key information about the external travel agency businesses environment is essential for investors before putting money in the market. Discussion How profitable is it? Being profitable is a key factor for a business to keep competitive advantage in the travel agency industry. Therefore, financial reports of a company or the whole industry are 2 The current external industry environment for travel agency business in new zealand the fundamental information for the investors. Travel Agent Association of New Zealand (2003) indicated the profitability in a financial report in which travel agencies in New Zealand have a total proceeds around $2. 5 billion per annual. With the boom of New Zealand tourism, the figures would increase significantly in the next few years (TAANZ, 2003). Take Flight Centre as an example, the company estimated the net profit for the year is about $212 million in 2008(Northern Territory News, 2008). To make a comparison, the annual income of Flight Centre in 2008 almost covered the whole industry’s gain in 2003. Obviously, the with a large demand of travellers from New Zealand and other countries, there was and would be a great increase in profit for travel agencies based on the statistical figures (Medcalf, 2005). Therefore, investors could expect to see a great inflow of capital if they invest money to the travel agency industry. However, every agency is selling holiday packages with a low profit margin and they need a large number of customers to gain profits in order to survive in the market (Oppermann, 1999). So retaining customer loyalty is essential to keep profitable for every travel agency (Oppermann, 1999). The Booming Market Marketing Strategies Another economic factor need to be considered is Marketing. In a recent report, TAANZ (2011) showed that the total number of New Zealand travellers in 1986 was about 0. 5 million and the figure rose up to approximately 2 million in 2011. Therefore, based on the fast development tendency, there will be a large demand in travel agencies in the future. From the perspectives of companies, each agency has its own marketing strategies. For example, House of Travel focuses more on building overseas market. Through the online travel booking system, the agency has expanded the market into other countries like Australia and the U. S. (Medcalf, 2005). Customers do not have to go to stores waiting for the advisors’ suggestions. They simply search travel plans online and compare the fares through the website (Medcalf, 2005), which saves significant time for customers and reduces cost to companies. However, Flight Centre planned to set more stores to build its Students Flights brand in New Zealand (Boyes, 2010). Compared to other agencies, Flight Centre offers cheaper deal for students in order to grab more market shares (Boyes, 2010). By paying more 3 The current external industry environment for travel agency business in new zealand efforts on a new market segmentation, agencies can make specific strategies for this special group of customers such as offering more travel plans to students during school holidays. According to a report from New Zealand Tourism Board (2010), there was a shift from Mass Market Approach to Micro Market Approach, which means agencies tend to engage with their targeting customers and reduce the wastage rather than advertise in the mass market. In terms of the travel destinations, North America, South America, Asia and Oceania are attracting more tourists over the last 10 years, in contrast, European countries seem to be less attractive to New Zealanders (New Zealand Tourism Board, 2010). Based on this change, travel agencies have started shifting their targeting regions to more popular countries such as the U. S. , China and Australia. Therefore, each travel agency is keeping up with the market’s needs to satisfy their customers. Knowing the market movements helps investors to make decisions about what customers they are targeting and in which market they could gain more profit. Make better use of the internet As one of the Technological factors, information communication is also important to travel agencies. Using alternative communication technology with suppliers and consumers can make the workings more efficient (Cheyne, Downes, Legg, 2006). From the customers’ perspectives, they are able to compare each travel plans on the website. With pictures or videos, the plans are more visual and specific. In addition, the survey (Cheyne et al. 2006) indicated that most customers are aware of the services through both travel agents and internet, which means agencies with stores and online booking website are more preferred by the travellers. As regard the companies’ development strategies, there is an increasing number of agencies paying much efforts on building their webpages, which offers traveller s much more convenience when collecting information (Cheyne et al. , 2006). For example, House of Travel has been aware of the future development of online flight and accommodation booking systems, so they start merging the traditional stores with internet (Medcalf, 2005). Medcalf (2005) showed that previously customers would like to gather information from the agency advisors, however, in such a competitive market, companies 4 The current external industry environment for travel agency business in new zealand are trying to reduce the cost while attracting more customers. Therefore, making better use of the internet is one way to achieve the goals of the agencies. Balance of powers among the travel agency business industry Having a comprehensive understanding of the travel agency industry’s competitive environment will help the investors to make better decisions. Using Porter’s 5 Forces, we can conclude the balance of powers among the industry. Buyer power among the industry is high as there are a lot of travel agencies can be selected by customers. According to Michael’s report (2008) the buyers’ usually make decisions based on the price and convenience (Michael, 2008). Thus, the buyers have a relatively strong bargaining power. The supplier power is low as a variety of suppliers are able to offer tours, accommodations and flights. Airlines such as Air New Zealand, Jets star and many other companies have a low bargaining power to travel agencies. The travel agency industry is booming in a profitable market which is attracting new competitors into the market. Nevertheless, the travel agency industry does not set high barriers to new entrants (Franchising Starting a travel agency, 2006). Starting up a new travel agency or buying a franchise are not required for many qualifications and limitations by governments or associations (Franchising Starting a travel agency, 2006). Therefore the low barriers to entry make the threat of new entrants high. The threat of substitute products and services is high. Instead of booking flights and accommodations through travel agencies, some travellers may choose to arrange everything on their own. In some cases, if people just want a fast trip around 2 or 3 days, they do not have to consult with travel agencies. So the travellers could easily substitute the ways of arranging their tours. In terms of the rivalry among existing competitors, there is a great diversity of competitors fighting fiercely to prevent themselves from losing the market shares in the industry. In the booming market, each company is trying to offer the best price and services to retain their customers (Franchising Starting a travel agency, 2006). Service is a key factor to differentiate itself from others and also help companies with keeping the competitive advantages (Franchising Starting a travel agency, 2006). Therefore, the rivalry among existing competitors is high. 5 The current external industry environment for travel agency business in new zealand Conclusions To sum up the report, we can draw conclusions to help investors with making decisions. With an increasing demand in travellers in New Zealand, travel agencies will be always needed to help customers to arrange good trips and the profit can be optimistic under good management. However, in such a fiercely competitive market, understanding the customer needs and keeping up with market movements are quite important to investors. Furthermore, using alternative technology such as internet booking system will reduce the cost and offer more comprehensive information to travellers. Finally, Porter’s 5 Forces analysis will give the investors a clear picture about the relationship with supplier, buyers and competitors. Bear in mind the knowledge of current external travel agency industry, the investors can make their decisions on either choose to establish their own business or buying a franchise of large chains of travel agencies. Word Count: 1,575 6 The current external industry environment for travel agency business in new zealand References Boyes, N. (2010). Travel agency sets up Student Flights brand in city. Waikato Times, 13. Retrieved from Australia/New Zealand Reference Centre. Cheyne, J. , Downes, M. , Legg, S. (2006). Travel agent vs internet: What influences travel consumer choices? Journal of Vacation Marketing, 12(1), 41-58. Retrieved from Business Source Premier Database. Flight Centre forecasts 40pc pre-tax profit increase. (2008). Northern Territory News, 027. Retrieved from Australia/New Zealand Reference Centre. Franchising Starting a travel agency. (2006). Retrieved from http://pinoyfranchising. blogspot. co. nz/2006/09/franchising-starting-travelagency. html Medcalf, G. (2005). Bums on Seats. NZ Marketing Magazine, 23(2), 14-16. Retrieved from Business Source Premier Database. Michael E, P. (2008). The Five Competitive Forces That Shape Strategy. Retrieved from http://hbr. org/2008/01/the-five-competitive-forces-that-shapestrategy/ar/1 New Zealand Tourism Board. (2010). Tourism New Zealand 3 Year Marketing Strategy. New Zealand. Oppermann, M. (1999). Databased marketing by travel agents. Journal of Travel Research, 37(3) , 231. Retrieved from Business Source Premier Database. Travel Agents Association of New Zealand. (2003). Comments to the New Zealand Commerce Commission on the proposed Air New Zealand/Qantas Alliance. Auckland. Travel Agents Association of New Zealand. (2011). Annual Report 2011. Auckland. 7 The current external industry environment for travel agency business in new zealand Research Annotations Research Annotation 1 – A source that I cited in your report Reference Using alternative communication technology with suppliers and consumers can make the workings more efficient (Cheyne, Downes, Legg, 2006) I found the source in Business Source Premier Database. Using the keywords â€Å"Travel agency† as the SU Subject Terms. â€Å"New Zealand† as the Geographic Terms. And â€Å"Profit† as the third key word. This article is useful for my report because it talks about the relationship between travel suppliers and consumers. Also points out the transformation from traditional travel agents to online booking agents. In addition, this article outlines a large demand in travel agencies in New Zealand, as discussed in the Discussion part in this report. Search Strategy Annotation Research Annotation 2 – A source that I cited in your report Reference However, every agency is selling holiday packages with a low profit margin and they need a large number of customers to gain profits in order to survive in the market (Oppermann, 1999). I found the source in Business Source Premier Database. Using the keywords â€Å"Travel agency† as the SU Subject Terms. â€Å"New Zealand† as the Geographic Terms. The article is useful for my report because it talks about travel agencies used data-driven strategies to keep customer loyalty. Also indicates how travel agencies promote the products and how to attract new customers, as discussed in the technology part in this report. Search Strategy Annotation Research Annotation 3 – An academic source that I did not use or cite in your report Reference Search Strategy Annotation For example, some agencies offer face-to-face consultation while some prefer calling to customers. I found the source in Business Source Premier Database. Using the keywords â€Å"Travel agency† as the SU Subject Terms. The article talks about different travel destinations offered by a wide range travel agencies. But I found that all agencies discussed in the article are in America rather than in New Zealand. To comply with the instructions of the report, we can only discuss the external business environment in New Zealand. Therefore, the source is not acceptable for this report.

The Racism of Chinese Immigration in Canada Essay Example

The Racism of Chinese Immigration in Canada Essay The Racism of Chinese Immigration in Canada BY Hangnails The Racism of Chinese Immigration In Canada Nowadays, Chinese Immigrants are all over the world, and they work across various industries to serve the country and the public. However, not many can Imagine how difficult of a condition the Chinese immigrants were forced to live in In the late 19th century. The racism summarized in the television broadcast Chinese immigration: Not welcome anymore causes me to think deeply about humanity, especially why the Chinese immigrants were treated with inequality and abandoned after they served he country. This will be made clear through the acts of injustice, prejudice, and demutualization revealed in the video. In 1880, the Canadian government brought thousands of Chinese laborers to build the Canada Pacific Railway. Those Chinese laborers were treated with inequality compared to the white men. When the railway was completed, the Canadian government used the head tax system to create difficulties for them to reunite with their families. Racism Is first revealed In the Idea of Injustice that occurred when the Chinese workers only received half the wage of the white people. More specifically, the Canadian government treated the Chinese workers as cheap labor because they came from China. According to the television broadcast, Eve Savory says: The Chinese were only welcome to do the job the white middle-class didnt want. Their labor came cheap; they work for half a white mans wage (Savory, 1997). I cannot accept what the Canadian government did and it makes me feel indignant. Those Chinese workers came to Canada, a country that was thousands of miles away from their home country; they worked so hard to try their best to provide for their family so that they can live well at home. We will write a custom essay sample on The Racism of Chinese Immigration in Canada specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Racism of Chinese Immigration in Canada specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Racism of Chinese Immigration in Canada specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In my opinion, when people come alone to a new place that is far from home to earn money, they could bear any kind of suffering because family Is their stronghold to let them survive the ordeal. I met some Illegal immigrants when I worked as the technician In a computer shop. One of the guys worked In a farm and packed vegetables, and his manager only paid him $10 per hour, when he should have been paid at least $15 per hour If he held a work permit. He worked more than 60 hours a week and he soul wanted to work more to earn more money and send back to China for his parents, wife and son. Since he was an illegal resident of New Zealand, he could not argue anything with his boss. However, the Chinese immigrants in Canada at the time of the railway were hired by Canadian government to build the railway, but they were treated unfairly. Therefore, the injustice of the Chinese workers by the government reveals how racism prompted the Canadians to treat the workers poorly. Racism is also revealed in the demutualization that appears on the fact that one in ten of the Chinese workers ended up dying when the Canada Pacific Railway was complete. More explicitly, the Canadian government treated the Chinese workers as slaves. They did not care about the health condition, the work environment or the safety. From the television broadcast, Eve Savory says: Something Likes one In ten died due to malnutrition, exhaustion, calculate Ana murder(savory, III/). I cannot unreason why the Canadian government was indifferent of those poor Chinese workers, and it makes me feel resentful. The Chinese workers worked at the west side of Canada Pacific Railway project, which is Not only was the land in this area was mountainous and rocky, making the work difficult and dangerous, workers were often in short supply (BBC, n. ). This frustrates me that the Chinese workers were doing the most dangerous and difficult Job without necessary supplies. I cannot see any difference between the Chinese workers and slaves, poor living environments and poor health conditions, and the fact that both workers routinely endured dangerous work environments and lacked any safety equipment. The Chinese workers may not have been in captivity by the Canadian government like the slave owners were in custody of the slaves, yet for all that, the Chinese workers were enslaved by the Canadian government. Therefore, the demutualization of the Chinese workers by the overspent reveals how it was influenced by racist ideas in their treatment of the immigrants. Racism is also exposed in the prejudice that occurs when the Chinese workers complete the Canada Pacific Railway. More categorically, Even before the CPRM was completed, many among the white population feared that the unemployed Chinese workers would not only take Jobs away By bringing their wives and children to settle in Canada (BBC, n. D). According to the television broadcast, Eve Savory says: So in 1923, Canada has past an extraordinarily racist law known as the Chinese exclusion act(Savory, 1997). I cannot agree what the Canadian government did and it makes me feel sympathetic to chose Chinese workers. Before the Chinese exclusion act, they still have slightly chance to reunite with their families if they could save enough money to pay the head tax to the Canada government. However, the Chinese exclusion acts reject their hope completely. They never had any chance to bringing their wives and children to them and even may not have chance to see them again. This makes me remember there were has another group of Chinese workers suffering in same situation in New Zealand history. In comparison, the New Zealand overspent also have some relevant anti-Chinese laws to treat the Chinese immigrants (Et AR, 2012). Such as poll tax, denied all the permanent residency requires from Chinese and stop Chinese to naturalization.

Psychology 100 †Community Project

Psychology 100 – Community Project Free Online Research Papers Psych 1100 Community Research Project (Optional Project) The purpose of this project is to familiarize yourself with the role of psychologists. While doing your research, you most likely will be surprised at the number and variety of established services that employ psychologists. You will also learn that as a potential consumer of psychological services, you have the right to ask questions of the service providers. These questions can become important considerations when choosing a particular counselor, therapist, or other service provider. The items below are REQUIRED information when appropriate. number of employees cost of services how are payments made school of thought (perspective) qualifications specific problems dealt with (or specialty areas) length of treatment types of services available hours average length of treatment (short term program/long term program) how to schedule an appointment ability to accommodate people with special needs Your report should also include your impressions of the service provider. Were the people friendly? Were they courteous? Were they willing to talk to you? Did you feel comfortable talking to them? Were they open to your questions? Did you talk directly to the service provider or to the secretary/receptionist? Would you feel comfortable going there for some type of service? How did you obtain the above information and do you feel it was an adequate method of obtaining such information? This information should be included in a 1-2 page typed report. Additionally, you must include some type of proof indicating that you actually contacted a service provider (i.e. brochures etc.) You must address the above items specifically. If the person you talk to doesn’t volunteer the information, it is your responsibility to ask. Refer to your syllabus regarding the due date. Note: Relatives and/or school psychologists or other school staff cannot be interviewed for this project. If you have questions as to whether a certain person is acceptable for this project, see me. Points will be deducted if you do not address all of the items above. Research Papers on Psychology 100 - Community ProjectThe Project Managment Office SystemInfluences of Socio-Economic Status of Married MalesResearch Process Part OneAnalysis of Ebay Expanding into AsiaOpen Architechture a white paperStandardized TestingThree Concepts of PsychodynamicEffects of Television Violence on ChildrenHip-Hop is ArtMoral and Ethical Issues in Hiring New Employees

Whats the Average SAT Essay Score

What's the Average SAT Essay Score SAT / ACT Prep Online Guides and Tips You've gotten back your SAT scores. On your score report, there's information about how you did on Evidence-Based Reading and Writing and Math, compared to students in the previous year's graduating class who took the SAT. But what about your essay? How does your essay score compare to everyone else? There's no percentile information for that in the score report. Find out what an average SAT essay score looks like (and how you stack up) in this article! feature image credit: FLL Small, Medium, Large Trophies by David Luders, used under CC BY 2.0/Cropped from original. What’s an Average SAT Essay Score? First, a quick reminder about how SAT essays are scored: two graders score each SAT essay on a scale of 1-4 across three different dimensions: Reading Analysis Writing Summed together, this means your score can range between 2 and 8 for each area. There is no longer one single "total" SAT essay score, just Reading, Analysis, and Writing essay scores. Logically, it would seem that the average SAT essay score in each domain should be a 5 (since that's halfway between 2 and 8). The most recent SAT essay score data bears this out except when it comes to the Analysis dimension. The average SAT essay score for students graduating high school in 2018 was 5 out of 8 for Reading, 4 out of 8 for Analysis, and 5 out of 8 for Writing (source: CollegeBoard 2018 Total Group Report). To get a better idea of how frequently different essay scores were assigned, I created several different SAT essay score distribution charts that show how many students got each essay score for Reading, Analysis, and Writing. The data in this first chart shows the distribution of scores across all three dimensions for students who graduated high school in 2018. Distribution of SAT Essay Scores for the 2018 Graduating Class (data source for all graphs: CollegeBoard) From this chart, we can see that there's the same general trend for the numbers of students who got various Reading and Writing scores, while there's something quite different going on with Analysis scores. Let's separate these scores out into separate graphs, starting with Reading and Writing essay scores. Distribution of SAT Essay Reading Scores for the 2018 Graduating Class Distribution of SAT Essay Writing Scores for the 2018 Graduating Class If you compare the graphs for the distribution of Reading and Writing scores, you'll see a striking similarity between them when it comes to how many students got each score on Reading and Writing. There's a huge drop-off from the middle range of scores (4-6) to the upper and lower ends of the scale, and by far most students get a 6/8 in these areas. Because so many people score towards the middle on SAT Essay Reading and Writing scores, it's safe to say that if you score a 3 or below, your essay score is definitely lower than average; if you score a 5-6, your score is pretty average; and if you score a 7 or above, your score is significantly higher than average. Things are a little murkier when it comes to the Analysis essay scores. Let's take a look. Distribution of SAT Essay Analysis Scores for the 2018 Graduating Class In contrast to the trend for Reading and Writing scores, Analysis scores are heavily skewed toward the bottom of the scale. Even though the average Analysis score for 2018 was a 4 out of 8 (which is towards the middle), the Analysis score the most students received was 2 out of 8. Why did so many students score lower on Analysis, while still managing to do okay on Reading and Writing? The most likely answer is that the Analysis dimension is the part of the SAT essay task that is most different from what students have had to do on other standardized test essays. Instead of giving their opinion on the passage in the SAT essay prompt, students are asked to analyze the author's opinion. While this analysis is pretty straightforward once you manage to wrap your mind around it, it is very different from what students had to do on the old SAT essay (and what students are still asked to do on the ACT essay) and other standardized essays like DBQs. Because of the different trends for Analysis scores on the SAT essay, an Analysis score of a 6 or above puts you well above average; a score of 3-5 is solidly middle of the pack; and a score of 2 is low. If you did get a 2/8 Analysis score, the good news is that you can most likely boost it to at least a 4 (if not a 6 or higher) by reviewing these 15 SAT essay tips. When colleges look at your SAT scores, however, they usually won't look at your essay scores all by themselves. Most schools look at your overall SAT score first, your Evidence-Based Reading and Writing and Math scores next, and your essay scores last (if they care about your SAT essay scores at all). This leads into my next point... How Much Does My Essay Score Matter? Because your essay score no longer affects your Writing section score on the SAT, the importance of the SAT Essay has decreased significantly. More and more schools are dropping the requirement for students to submit SAT with Essay scores entirely, and schools that do require the SAT Essay often place much less importance on your essay score than on your other SAT scores. Still, there are highly competitive programs and schools that use SAT scores to place students in the appropriate level classes that require students to submit SAT Essay scores. For these kinds of schools, while your SAT essay score still won't matter as much as almost any other part of your application, you'll still want to aim for a high enough score that you're not immediately disqualified (or so that you don't get bumped down into remedial writing). So what's the average SAT essay score you should target for more competitive schools? Our advice is to aim for at least a 6 out of 8 on Reading, Analysis, and Writing. Higher essay scores (particularly on the Analysis dimension) are even better, but a 6 out of 8 shows that you have above-average writing skills on a standardized essay written at the end of a multi-hour test. In cases where admissions offices might wonder if your application's personal statement was a fluke, your SAT essay scores can confirm that you do have a certain level of writing ability. And the SAT essay rubric requirements to get a 6 out of 8 on each section are a pretty reasonable minimum standard for colleges to expect students to meet. What If My SAT Essay Scores Are Below Average? If you're struggling to get a 4 or above on each SAT essay section, don't despair- you're not alone, and there is hope. Start by reading our collection of SAT essay blog articles. I recommend starting with our introduction to the new SAT essay prompts, our SAT essay tips article, and our explanation of the SAT essay rubric. Next, follow along as I write an SAT essay, step-by-step. With these four articles, you'll learn just what is required to excel in each dimension of the SAT essay and how to approach reading the prompt, analyzing the passage, and writing the essay. For further help, you can take a look at how to create your own SAT essay templates and how to get a perfect 8/8/8 score on the SAT essay. If you're struggling with identifying how the authors of SAT essay prompts build their argument, we also go into the six most common argumentative essay devices. Finally, if you think you'd benefit from more personalized feedback on your essay writing, you might want to try out PrepScholar SAT. You'll get to write essays on official SAT essay prompts and receive feedback from graders on what you're doing well and how you can improve and boost your score to the next level. What’s Next? Now that you know what an average SAT essay score is, what should be your target? Learn more with our article on what a good SAT essay score is for you. Discover what the relationship is between SAT essay length and essay score here! Do you need to submit an SAT essay score for the schools you're applying to? Find out if your schools are on the list of schools requiring the SAT with essay here. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep classes. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our classes are entirely online, and they're taught by SAT experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today:

CAPM and Fama French Coursework Example | Topics and Well Written Essays - 2250 words

CAPM and Fama French - Coursework Example The report uses the Eviews for the data analysis and hypothesis testing for CAPM & FAMA French Model (Dougherty, 2011) The paper is bifurcated into two parts. Part 1 is based on the test of Capital Asset Pricing Model and Fama French Model using the factors for US stocks for the period of 1963 to 2013. Part 2 of the report is based on the audit fees to evaluate whether the firm characteristics explain the cost of audit or not. The capital asset pricing model is referred to as the model that describes the relationship between the risk and return, which determines the appropriate required rate of return on assets. (Sharifzadeh, 2010) The formula for capital asset pricing model is as follows Βi = Beta , which refers to as the sensitivity of the risk premium to the expected return. The risk premium is referred to as the excess ret urn of the market over the risk free return .i.e. (E (Rm) – Rf) Fama & French model is referred to as the extension of capital asset pricing model. The model adds the size and value factors in addition to the market risk factor in capital asset pricing model. The model considers the fact that whether the small cap stocks and value stocks outperform markets on regular basis. This is the reason; Fama French model is referred to as the three factor model. (Bodie, et al., 2009) The section of the report identifies the fact that why should we test CAPM and Fama French Model? The answer is that the CAPM is used to assess the impact on expected return on asset exclusively by the movement in market risk premium. The CAPM gives an ideal situation of how to price securities that are traded in financial markets to determine the expected return on asset. The major reason to use the CAPM model is that the model gives the objective nature of cost of equity, which the model can yield. (Besley & Brigham, 2007) The Fama French model supplements the CAPM model to further evaluate the cost of equity in terms of return on

The philosophy of nonviolent protest Term Paper

The philosophy of nonviolent protest - Term Paper Example This was substituted with active voices and progressive actions that led to change against injustices. The basis of nonviolent protest came from the philosophies of Henry David Thoreau. This followed with several political and cultural leaders that followed the main philosophies of Thoreau and which focused on creating higher levels of equality and freedom for the cultural and social aspects of society. More importantly, each of these leaders was able to create a voice that was based outside of violence and which instead gained prestige from the use of actions and alternative forces to change the current political environment. The basis of the philosophy of non – violent protest was known to come from Thoreau’s book, Civil Disobedience, which was written in 1848. The main concept that is pointed out in this book is based on the current government and the injustices and lack of freedom that came from policies of the government. Thoreau points out that any violent protests are an arm of the government and represent a sense of injustice that is associated with politics. Thoreau believes that the use of violence and the army is one that creates a lack of integrity from the government. More importantly, Thoreau points out that the army alone is one that eventually leads to the inability for a country to be free or to function through the democratic ideals in which it is founded on. The challenge that Thoreau places is to create a better environment, which is specifically based on adding in integrity and an initiation to end violence through the country. The first ideology that Thoreau gives with the basic concept of the government and using non – violent protest is based on the moral obligations that are in the government. Thoreau believes that the use of violence is one that initiates a lack of integrity and the inability to have responsibility to humans and life. More importantly, the use of violent force doesn’t allow men to act with

How Have Other Peoples Readings Of Translations Helped You Essay Example for Free

How Have Other Peoples Readings Of Translations Helped You Essay How Have Other Peoples Readings Of Translations Helped You To Understand The Contexts Of The Play In Scene 1? The first act of Friels play Translations features many different contexts ranging from the infamous potato famine to hinting at the possible forming of the present day IRA (the Donnelly twins,) and politics. One of the major contexts that also coincide with the title of the play is translation. The translation of Irish name into English name. I only realised this by reading a Canadian writers essay on language and its importance in Translations. Especially in relation to Owen and his take on the Irish language. Where as many Irish people, at the time, saw the English to be taking away Irelands identity by colonizing it and changing names, language etc. Owen seems to be naà ¯Ã‚ ¿Ã‚ ½ve and miss this. By changing place names they are not only taking away identity but also something more intimate, a part of their lifestyle. Hence when the English mistake Owens name to be Roland it seems to be Manus who is more frustrated by this whereas Owen says Owen Roland- what the hell. Its only a name. Its the same me, isnt it. The importance (or un-importance, depending how you want to perceive it) of names is brought up firstly at the start of the play when Manus is teaching Sarah to speak. It is important to note that the first thing Manus teaches her to say is her name, also her identity. Owens ignorance for the colonisation is shown again when he says, my job is to translate the quaint, archaic tongue you people persist in speaking into the Kings good English. One quote from the particular essay by the Canadian writer says The Gaelic tongue is becoming obsolete in the wake of colonisation, Owen has boarded the ship of progress disassociating himself from his foundation. Similar, in a sense, is Maires view on the English language and that it should be learnt. Maires view links in with another context shown in the play and that is the focus on dead languages, such as Greek and Latin and soon to be dead, Gaelic. By researching Irish history at the time the play is set, it is easier to gather an understanding for the wanting of Maire to learn English. Dr Leon Litvacks paper on the historical and colonial context of Friels Translations illustrates this. Maires reference to Daniel OConnel, the disillusioned veteran who founded the catholic association, OConnel preached that it was necessary to learn English in order to allow Ireland to progress in a quickly modernising western world. Hence Maire wanting to learn English rather than a dead language such as Greek or Latin as this will be necessary if she is going to immigrate to the United States. One interpretation of the play is the focus on schools. Being set in an illegally run hedge school, a place where Catholics turned to for education after the penal laws were instated. The time the play is set is during a major transition period when the English are trying to get rid of hedge schools and introduce new national schools. It has been shown by statistics that half a million Irish children received illegal tuition through hedge school. This links in with the whole idea of translations, as at the new national schools, where you were forced to go to by law, the language you would be taught in would be English, no longer Gaelic. To some people This was a problem but to others like Maire, English was seen as the language of opportunity. The old language was a barrier to modern progress she quotes from the famous Daniel OConnel. There is an increasing amount of tension being built up in the first act with regards to the devastating potato famine. There is a sense of dramatic irony being shown as well. Seeing as the play is set in the 1830s this is only a short time before the potato blight occurred in 1845.this disaster caused the population of Ireland to drop from eight million down to six million. It is believed that one million people died of starvation while another million were forced to immigrate to start new lives in Canada and America etc. It is obvious to the audience that the famine will occur but the characters in the play are blind to this even though the clues are all there. This is why the audience tend to sympathise for their negligence. Even when Jimmy Jack suggests to Doalty he should plant something other than potatoes, which is the correct thing to do, he just comically shrugs off the remark, Too lazy be Jesus to wash himself and hes lecturing me on agriculture! Bridget also brings up the subject of the blight and its distinctive, ominous sweet smell, only to be aggressively dismissed by Maire. Sweet smell! Sweet smell! Every year at this time somebody comes back with stories of the sweet smell. Sweet God, Did the potatoes ever fail in Baile Beag? Well, did they ever-ever? Never! This is where the audience really begin to sympathise, as they know of the catastrophic effects that will soon occur. Although Friel has not written the play from a biased or political point of view it is still possible to find the idea of the modern day IRA being formed in this play. This becomes more noticeable as the play progresses. Although it is still possible to get an idea of this from Doaltys seemingly harmless antics with the British soldiers and his constant dodging of questions involving the Donnelly twins. Manus arent they at home? Doalty No. Manus Where are they then? Doalty How would I know? Even the stage directions in this particular section lead us to believe something suspicious is going on, Doalty begins whistling through his teeth. Suddenly the atmosphere is silent and alert. To be able to understand that this may be about the IRA, background reading about the times the play is set and when the play was written (the 1970s, a time of great trouble and political unrest in Northern Ireland.) is necessary. The 1970s were a time when tension between Northern Ireland and England was at a peak. This also was around the time of the infamous Bloody Sunday. So it is possible that Friel may have tried to incur some of this in to the play. Although Seamus Deane says Translations is a sequence of events in history which are transformed by his writing into a parable of events in the present day. The play has also been described as an enlightening metaphor for the situation in Northern Ireland. The many contexts featured in the play are extremely important as they add a framework or shell to the play allowing it to go in many directions. Although it features so many different contexts Friel is quoted to say that Translations is to do with language and only language. Therefore not historical contexts. To become more familiar with the play and its many contexts background reading and the reading of other peoples interpretations are essential. By reading theses criticisms I have become more aware at how Friel has made the play so effective by setting it in the specific era. By doing this it makes it easier for the audience to see how the recent condition of Ireland spiralled way out of control originating in the mid 1800s. It also gives greater depth to the tragedy that will eventually befall and that the audience know the tragedy is coming but not on so many levels. Overall it is essential to at least to some form of background reading in order to understand the play to a higher level.

Essay --

Rahim, Sheikh Mr. Seed English III, 6th period 12 NOVEMBER, 2013 In The Zoo If a dwelling place is uncomfortable or people who live there do not like the place, then the house seems like a cage to them. They feel like they are in a zoo which makes a child feel like their own identity is absent. Author Jean Stafford went through this kind of situation in her childhood. Stafford’s personal life was often marked by unhappiness and struggle. Her personal life had a great influence in her stories. â€Å"In The Zoo† by Jean Stafford shows how impactful childhood is to the adult person by using symbolism and characterization. The author uses the zoo to represent a surrounded situation where people are forced to rely on others. In the zoo, animals are kept in cages for entertainment and amusement of people, but the wild animals who are born independent don’t like the environment in zoo. These animals spend most of their existence trying to escape. The author uses the animals in Denver zoo to represent various people from the childhood of the two sisters. In ...

Key Enm4

ENM411 Market leader –Upper-Intermediate 1 UNIT 1-7 Listening |SPRING2010 |SUM2011 |FALL2011 |SPRING2012 | | | Midterm: Builder Higher Test 2, Part 1, Part 2 Cambridge BEC Higher 1- Test 1, Part 1 Cambridge BEC Vantage 2, Test 1, Part 3 Cambridge BEC Higher 1- Test 2, Part 1 Cambridge BEC Vantage 2, Test 4, Part 3 Cambridge BEC Higher 4, Test 3, Part 1 Cambridge BEC Vantage 4, Test 3, Part 3 Final Exam Cam Higher 3-Test 3, Part 1 Builder Higher Test 2, Part 3 Cambridge BEC Higher 2, Test 1, Part 1 Cambridge BEC Vantage 2, test 2, Part 3Cambridge BEC Higher 1- Test 3, Part 1 Vantage Builder, Test 2, Part 3 Cambridge BEC Higher 2, Test 3, Part 1 Cambridge Pass Vantage Self-study, Test 1, Part 3 Resit Pass Vantage self study- Test 2, Part 1, Part 3 Cambridge BEC Higher 2, Test 2, Part 1 Cambridge BEC Vantage 2, Test 3, Part 3 Cambridge BEC Higher 1- Test 4, Part 1 Pass Vantage self-study, Test 1, Part 3 Cambridge Builder Higher, Test 1, Part 1 Cambridge BEC Vantage 4, Test 4, Par t 3 WRTITING Midterm: Your Managing Director is considering how to improve the company’s internal communications, Write a proposal for the Managing Director:Final: Midterm: An international fund is offering grants to small businesses to improve their facilities. Write a letter FE: Your company is considering appointing someone as your assistant,Write a report for your manager, describing: Resit: The graph below shows the profit and loss made on three new products (A, B and C) in the year following their introduction to the market. Using the information from the graph, write a short report READING Midterm Pass Cambridge BEC Higher Selfstudy p. 33 Cambridge BEC Vantage 2, Test 3 Part 2, p. 60 Cambridge BEC Higher 1, Test 1 Part 3, p. 22. Control Key and Word – Text and Graphics.Cambridge BEC Vantage 3, Test 1 Part 4 Cambridge BEC Higher 2, Test 1 Part 1 Cambridge BEC Vantage 2, Test 2 Part 3, Cambridge BEC Vantage 4, Test 1 Part 4 Cambridge BEC Higher 1, Test 2, Part 1 V antage Self study, Test 2, Part 3 Cambridge BEC Higher 1, Test 3, Part 1 Cambridge BEC Vantage 1, test 2, part 4 Final BEC Vantage Masterclass Unit 4, Workbook p. 10 Cambridge BEC Higher 2, Test 1, part 2, p. 20 Cambridge BEC Vantage 2, Test 4 Part 3, p. 82 Cambridge BEC Vantage 4, Test 4 Part 4 Cambridge BEC Higher 1, Test 1 Part 1 Cambridge BEC Vantage 2, Test 1 Part 3, Cambridge BEC Vantage 2, Test 2, Part 4Cambridge BEC Higher 2, Test 3, Part 1 Pass BEC Vantage Self-study, Test 2, Part 3 Cambridge BEC Higher 4, Test 3, Part 1 Cambridge BEC Vantage 4, Test 2, Part 4 Resit Cambridge BEC Vantage Self-study, Test 1, Part 4, P. 24 Cambridge BEC Vantage 2, test 1 part 2, p. 20 Cambridge BEC higher 2, test 2, part 3 p. 30 Cambridge BEC Vantage Self Study, Test 4 Part 4 Cambridge BEC Higher 4, Test 4, Part 1 Cambridge BEC Vantage 3, Test 1 Part 3 Cambridge BEC Vantage Self study, Test 3, Part 4 Cambridge BEC Higher 4, Test 3, Part 1 Vantage Self study, Test 3, Part 3 (used) Builder High er , Test 1, part 1Pass BEC Vantage Self study, Test 2, part 4 Grammar and Vocabulary Progress Test 1 + Midterm block 1 + Final Exam + Resit MC Unit 1 This invention reduced production time by a†¦Ã¢â‚¬ ¦ of months, and Freudenberg consequently became one of the biggest tanneries in Europe. issue problem trouble matter Installing an automated system means data is now†¦Ã¢â‚¬ ¦ only once but can be access by anyone in the company. penetrated entered put placed I have received numerous complaints that Meetup is†¦Ã¢â‚¬ ¦ people with unwanted emails. bombarding falling pouring flowing When †¦Ã¢â‚¬ ¦ , effective communicators are good at giving information. peak speaking spoken to speak The manager recommends †¦Ã¢â‚¬ ¦ email only three times a day, allocating a set period of time to deal with it. checking to check check checked If you say something under your †¦Ã¢â‚¬ ¦, you whisper or say it very quietly. mouth ears tongue breath It is easy to †¦Ã¢â‚¬ ¦ t he difference between the banknotes used in the country. say speak tell talk Good communicators do not ramble and lose †¦Ã¢â‚¬ ¦ of the main message. meaning light sense sight A †¦Ã¢â‚¬ ¦ person always keeps his or her attention fixed on what he or she wants to achieve. uninhibited focused eloquent succinctWhen somebody is dismissed from the job, we can say that they have†¦Ã¢â‚¬ ¦ got the boot got the shoe got the sandal got the slipper He was unable to express his disagreement although he is generally †¦Ã¢â‚¬ ¦. amicable assertive accessible agreeable Identifying the subgroups within an organization and making sure each group feels valued and respected can do †¦Ã¢â‚¬ ¦ more to encourage the sharing of information. further far many lot Good communicators make their †¦Ã¢â‚¬ ¦ clearly and avoid technical terms, abbreviation or jargons. points means thought perceptions Not all politicians are eloquent. Some of them even use an†¦Ã¢â‚¬ ¦ autocue notepad sticker auto noteInstalling an automated system means data is now †¦Ã¢â‚¬ ¦ only once but can be accessed by anyone in the company, wherever they are. paced registered admitted entered 1. Good communicators maintain eye contact and have a relaxed body language when speaking; they really take in what people say. in on at up 2. The speakers went on and on and did not get to the point. I had no idea of what they were rambling about. Rambling digressing interrupting engaging 3. Good communicators sometimes digress and leave the main point to add information and details. However, they will not ramble and lose sight of the main message. Confuse digress explain larify 4. It's useful to allocate a set period of time to process your inbox, rather than checking it sporadically throughout the day. Allocate indicate deliver distribute 5. The company’s advertising emphasizes that it provides a personal health service tailored to the individual needs. Met tailored satisfied fixed 6. A brave new world is a world in which society has been transformed by technology and science. Brave progressive modern courageous 7. It is easy to tell the difference between the banknotes in the US and the UK. Say tell speak ask 8. He would like to know whether he stands a chance of getting promoted or not.Hang on a second. I am afraid that we are duplicating work because I also asked my department to do this. Copying duplicating wasting imitating 9. Breakdown in communication can bring the world to a halt today. Stop halt cancel interruption 10. If something is in the air, you feel that it is happening or about to happen. air sky hand atmosphere 11. The†¦Ã¢â‚¬ ¦.. articulate people express thoughts and feelings easily and clearly so that almost everyone can understand. Responsive eloquent persuasive articulate 12. He seems so uninhibited here. He behaves and speaks freely and does not care what other people may think. Incoherent rticulate uninhibited inarticulate 13. By creat ing a relaxed atmosphere, good presenters can easily establish rapport for the audience. And a good rapport, as many presenters will tell you, is half the battle. Set up form establish find 14. The collapse of the company will have repercussions for the whole industry Percussions discussion recession repercussions Extra Disruptive technology is a new technology, such as computers and Internet, which has rapid and major effect on technologies that existed before. The tariff for something is a list of prices, especially ones which vary according to the time or day of use.When somebody is dismissed from the job, we can say that they have Got the boot Got the shoe Got the sandal Got the slipper A lazy employee who only pretends to work is said to be Swinging the lead Fillblank 1. If something is in the a(ir/air), you feel that it is happening or about to happen. 2. Information o(verload/overload) means that decisions about what to read amongst thousands of potential books and articles i s a highly problematic task. 3. I can’t make head or t(ail/tail) of that badly written report. 4. If you give somebody a low-d(own/down) you tell them all the information they need to know. . If you a(ir/air) your views, you express your opinions about something in public. 6. Despite his great s(ense/sense) of humor, he often find it difficult to respond to his audience. 7. â€Å"R(edundancy/redundancy)† is the situation when someone loses their job because their employer does not need them. 8. Good presenters establish good r(apport/rapport) with the audience. 9. A(rticulation/articulation) is the formation of clear and distinct sounds in speech. 10. An open p(lan/plan) office is the one which has few or no walls inside, so it is not divided into smaller rooms. 11.A l(ine/line) manager is a person with direct managerial responsibility for a particular employee. 12. Internal communication can be one of the hardest nuts to c(rack/crack) in business. I am not sure whethe r or not I s(tand/stand) a chance of being promoted soon. As he couldn’t attend the meeting, she is giving a summary of the main point to put him in the p(icture/picture). If you are at a l(oss/loss) for words, you are unable to say anything because something surprising or totally unexpected has happened. If someone drops a h(int/hint), he or she makes a suggestion in an indirect way. Unit 2In the short term, firms may experience increased risk and decreasing profits when†¦.. going international. Going Traveling Cruising Arriving The main target of the anti-globalization movement is corporate power, not capitalism, but these perspectives do not necessarily exclude one another. progress Movement Arrival Motion Because of the budget†¦. , this year's focus has been to add value to increase sales without impacting gross profit margin. lack emptiness constraints complications We †¦Ã¢â‚¬ ¦ out promotional activities for various companies in the internet through class ified websites. bring take make carryPeople in Chile prefer instant coffee †¦Ã¢â‚¬ ¦ freshly brewed. to with for about Even the most †¦Ã¢â‚¬ ¦ differences in consumer profile of a Columbian and a Venezuelan will not have been lost in Starbucks. illusive catchy gentle subtle In order to †¦Ã¢â‚¬ ¦ competitive advantage, companies will try to make their products and services stand out from their competitors’. insure secure sure certain Marketers need to be aware of the buying behavior of †¦Ã¢â‚¬ ¦and potential customers. present existing conventional current US-style coffee houses have been †¦Ã¢â‚¬ ¦ up in the upmarket districts of the country. appearing springing coming oing Anyone who knows the Starbucks story can already visualize potential outlets in the most fashionable †¦Ã¢â‚¬ ¦ of the region’s capital cities. neighborhoods neighbors fields factors The †¦Ã¢â‚¬ ¦ aim of advertising is to persuade consumers to choose a specific produ ct or service. efficient extreme ultimate decisive Brand also presents some intangible aspects of a product since it is how the product or often even the whole company’s †¦Ã¢â‚¬ ¦ by its customers. perceived received believed relieved Brand is the †¦Ã¢â‚¬ ¦ of ideas, feelings, and perceptions about lifestyle and status, image and quality. versus nexus lexis focusNumerous shopping malls offer customer free parking, and all the major retail brands can be purchased under one †¦Ã¢â‚¬ ¦. roof house tower citadel Coca Cola has †¦Ã¢â‚¬ ¦ its soft drinks to every market. economized altered customized separated Consumer tastes vary enormously from one country to †¦Ã¢â‚¬ ¦. another the other ohers other Their mailing list contains plenty of information and data so that they won’t have any difficulty †¦Ã¢â‚¬ ¦ the most appropriate recipients for the mailshots. to identify identify identifying identified The most important decisions for international marketing are probably†¦Ã¢â‚¬ ¦product standardization and variety reduction. hat of what which of those of In international marketing, it is necessary to meet individual national requirements, particularly where †¦Ã¢â‚¬ ¦goods are concerned. consumer consumption consuming consumed 15. The 2008 market is a declining market with businesses closing down, employees losing their jobs and a challenging stock market. Reducing declining falling failing 16. This technique is applicable to a wide variety of crops, but some modifications may be necessary to accommodate the†¦ peculiarities of each type. Forms specialties peculiarities specifications 17.Irony†¦ is a situation in which something which was intended to have a particular result has the opposite or a very different result. Subtleness irony peculiarity homogeneity 18. Some analysts say Starbucks was forced to globalize because it had saturated its home market. Balanced equaled saturated justified 19. The extremely †¦volatile exchange rate has contributed to considerable uncertainty in ? nancial markets. Impressive volatile confidential expanding 20. Expanding †¦. operations overseas poses challenges, including finding business partners, protecting intellectual property and complying with different local laws. Businesses Operations ork enterprises 21. For long-term sustainability of the industry, it is important to diversify the product †¦range and move towards products that are less resource intensive and fulfil market requirements. Types range forms mediums 22. Mission †¦statement is a short written description of the aims of a business, charity, government department or public organization. purpose mission target aim 23. If you want to compete you must play to your own strengths. play work base contribute 24. In many countries today, global brand owners command the super-premium†¦ end of the market in any given product category, while local brands command the rest. Side end type sort 25. Global brand owners poured into the newly opened markets and, facing little competition in countries unaccustomed to consumer culture, they thought they would clean up. With about to for 26. As people become better off, they want more choices, not fewer. On with about off In order FillBlank 1. R(ed/red) t(ape/tape) and other examples of government bureaucracy hinder a company’s entry into a market. 2. Consumers’ buying habits can be described as their p(urchasing/purchasing) behavior. 3. A w(holesaler/wholesaler) sells goods to the retailers, usually in large quantities. 4.If goods in a shop are on s(pecial/special) offer, they are being sold at a lower price than usual. 5. If a market s(aturates/saturates), it provides too much of a product so that there is more of this product available than there are people who want to buy it. 6. N(ovelty/novelty) is something which has not been experienced before and so is interesting. 7. If a culture is h(om ogeneous/homogeneous), it consists people which are similar to each other or are of the same type. 8. A m(ission/mission) s(tatement/statement) is a formal summary of the aims and values of a company, organization, or individual. 9.M(arketing mix/marketing mix) is a combination of factors that can be controlled by a company to influence consumers to purchase its products. 10. M(ailshot/mailshot) is the posting of advertising or similar material to a lot of people at one time. Marketers sometimes focus on particular segments of a given overall market. This process is known as ‘t(arget/target) marketing’ T(angible/tangible) assets are real, physical assets owned by a firm or individual that can be seen or touched. Unit 3 The excellent relations the company enjoys with the local community are a †¦Ã¢â‚¬ ¦ to its highly effective PR Department. credit gift alent genius As a result of the government’s †¦Ã¢â‚¬ ¦ of currency controls, its close relations with s everal major foreign investors have been jeopardized. proposition imposition compensation concession While some of Toyota's Japanese plants have †¦Ã¢â‚¬ ¦ production for certain models, over 16 plants are still closed. assumed consumed undermined resumed Retailers need to †¦Ã¢â‚¬ ¦ and build a relationship with the customer across a range of channels including the internet. inquire require acquire secure There’s a lot we can do to keep our customers and learn more about them. But we need to be creative and come †¦Ã¢â‚¬ ¦ with good ideas. p on about for I hope you don’t mind me †¦Ã¢â‚¬ ¦. to phone phoning phone phoned I hope that you might be able to advise me †¦Ã¢â‚¬ ¦ franchising contracts. for with about on Relations between them are rather †¦Ã¢â‚¬ ¦. They don’t seem to like or trust each other. smooth straightened amiable strained IAG has an unrivalled scale of operations and a †¦Ã¢â‚¬ ¦ of political and business connections . property wealth vast sum China is probably the insurance market with the biggest †¦Ã¢â‚¬ ¦ potential in the world . untapped unheard unknown untouched Today, turning its pioneering presence into a †¦Ã¢â‚¬ ¦success is AIG’s biggest challenge. ntrepreneurial commercial enterprising economical The report †¦Ã¢â‚¬ ¦two key elements of a successful strategy. pinpoints guides invents orients In China, extravagant entertainment are part of business †¦Ã¢â‚¬ ¦. doing practice action act The †¦Ã¢â‚¬ ¦customer of the 21st century does not have time on his or her hands. relentless disordered preoccupied restless Many major retailers failed to adjust to the †¦Ã¢â‚¬ ¦ towards internet buying. orientation move direction walk Unit 3 27. After †¦. cementing good contacts, he went in and completely.. undermined all our hard work. Breaking/soured maintaining/established romoting/ built cementing/undermined 28. Widespread rumours of a hostile take-over bid are certain to .. strain relations between two leading French software companies. drain strain stress pain 29. The restless customer of the 21 century does not have time on his or her hands and there are million other providers, all ready and eager to sell to that customer. Restful Restless resting rested. 30. If something is transparent, it is very clear and easy to understand. Transferable transparent transmissible transactional 31. If someone is explicit, he or she says things clearly, exactly and openly. xplicit implicit requisite honest 32. An intermediary is someone who carries messages between people who are unwilling or unable to meet. Immediacy intermediary intermediatory intermediation 33. I think we'll have to terminate his contract because he doesn't fit in with the other people in the office. Extend renew terminate sign 34. If a bank or other organization underwrites an activity, it gives it financial support and takes responsibility for paying any costs if it fails. Under writes makes certain guarantees secures 35. Capitalization is the total value of a company's shares on a  stock exchange.Market price capital capitalization market share 36. China was considered to be the insurance market with the biggest untapped potential in the world Untouched untapped unused undone 37. To lobby means to attempt to convince public officials to favor a certain cause or take a certain action. Persuade tempt induce lobby 38. In terms of investing in emerging markets, AIG has an edge over other insurers. edge advance experience activeness 39. With roots dating back more than half a century, AIG has an unrivalled scale of operations and a .. wealth of political and business connections. richness ealth vast various 40. Her outstanding performances set a new†¦ benchmark for singers throughout the world. record remark benchmark line Gapfilling 1. To a(ffiliate/affiliate) means to cause a group to become part of or form a close relationship with another, usually la rger, group or organization. 2. Our agent let us down, we though we could c(ount/count) on him to boost sales but he had no commitment, no motivation. 3. They may be our competitor, but we want to stay on good t(erms/terms) with them. 4. They didn’t h(it/hit) it off at first, but little by little the came to be friends. . You should be able not only to relate to your employees, but also to h(old/hold) on to them. 6. We are definitely going to create a new post, so I suggest we should s(ound/sound) out a few people about it. 7. We continue to be one of the world’s leading business-to-business supplier of office products and services, and our m(otto/motto) continues to be â€Å"Our job is to make your job easier†. 8. We’d like to d(raw/draw) your attention to our special offers for regular customers like you. Customers will tolerate a little delay, but they are unlikely to p(ut/put) up with rudeness.They get on really well with each other, so it came as a s urprise when they f(ell/fell) out over such a trivial incident. He’s going to be t(ied/tied) up in the meeting till noon, so please come and see him in the afternoon. Unit 4 1. The company will †¦Ã¢â‚¬ ¦ shares to indicate who owns the company, and in what proportion. print issue publish release 2. Billionaire financier George Soros stands to make †¦.. profits with his newly launched investment fund. beautiful handsome pretty hunky 3. If you †¦Ã¢â‚¬ ¦ something, you to control it, usually in order to use its power. tackle harness integrateTheir hard work and investment is beginning to†¦Ã¢â‚¬ ¦ fruit. manufacture produce bear bring Several staff underperformed last year and didn’t †¦Ã¢â‚¬ ¦their targets. see meet talk please Whether or not to deregulate health care is a †¦.. issue. separate divisive gapping splitting When some key employees disappeared, the boss said that they’d left to †¦Ã¢â‚¬ ¦ other opportunities. gain pursue purchase ensure We are looking for ways of †¦Ã¢â‚¬ ¦ our rivals. No one will be cheaper than us. underselling below selling above selling overselling In the late 1990s, many countries †¦Ã¢â‚¬ ¦ a sharp economic downturn. looked viewed witnessed glancedStaff who never get any praise for their achievements may †¦Ã¢â‚¬ ¦ up underrating their own abilities. finish terminate complete end What we are looking for †¦Ã¢â‚¬ ¦ a candidate who can get results and work well under pressure. are is being be 6. Of course I can see now that Brian is an †¦Ã¢â‚¬ ¦ to our company, and I’m sorry I so badly misjudged him when he started working for us. asset access assessment acceptance 7. We’ll cut our expenses and downsize our †¦Ã¢â‚¬ ¦ in order to become more competitive on the market. practices actions operations work 8. After some teething troubles, they now have a †¦Ã¢â‚¬ ¦ business with a huge turnover. declining thriving riving diving It’s been a lot of hard work, but she seems to be really making a †¦Ã¢â‚¬ ¦ of her business. walk go step come The new product †¦Ã¢â‚¬ ¦filled the gap of the market and †¦Ã¢â‚¬ ¦took off as soon as it was launched. filled/took filled/set covered/took covered/set If an industry, company, activity etc is in the †¦Ã¢â‚¬ ¦, it is not doing well or developing. depress deadness doldrums docks The Mobil logo is an instantly †¦Ã¢â‚¬ ¦ logo across the planet. recognized aware conscious sensed While it's difficult for the average investor to buy shares in Facebook right now, there are rumors that the company will go †¦Ã¢â‚¬ ¦ in 2012. stock general widespread ublic 41. The advent of LCD watch technology in 1970s created a vast opportunity for the company. Arriving Adventure advent going 42. Gimmick is something which is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something. Slogan gimmick mimic gadget 43. We have also seen the downfall of some companies which over-expanded during the last boom. Downmove downwards downfall falldown 44. As the retail market became saturated, they had to think up a short-term strategy and develop some long-term planning. Out up on of 45. Today's consumers are very price.. onscious, but aggressive price promotions undermine the perceived value of our brand Aware knowing informed conscious Gapfilling 1. â€Å"N(epotism/nepotism)† means using your power or influence to get good jobs or unfair advantages for members of your own family. 2. If someone is r(uthless/ruthless), they have or show no pity or compassion for others. 3. P(rototype/prototype) is the first example of something, such as a machine or other industrial product, from which all later forms are developed. ’ 4. A t(riumph/triumph) is a very great success, achievement or victory or a feeling of great satisfaction or pleasure caused by this. . The company has loya l customer b(ase/base) because it meets the expectation of customer by always delivering the goods at lower prices. 6. The company made a profit for the first time since going p(ublic/public). 10. A â€Å"g(immick/gimmick)† is something which is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something. 11. We don’t want our customers to think we were r(ipping/ripping) them off if we charged them a higher price. Nobody thought we’d clinch the deal, but we came up t(rumps/trumps) in the end.A â€Å"high f(lier/flyer/flier/lyer† is someone who has a lot of ability and a strong desire to be successful and is therefore expected to achieve a lot. 7. Since the emergence of high-speed Internet, the music industry has complained that it is being brought to its knees by the p(irates/pirate/pirates/irate) of downloading. 8. A â€Å"f(law/flaw)† is a fault, mistake or weakness, espec ially one that happens while something is being planned or made, or which causes something not to be perfect. 9. If someone is f(ussy/fussy), they not easily satisfied and have very high standards about particular things.If a company is going p(laces/places), it is on the way to success. We had been always ahead of our rivals until 2003 when they o(utstripped/outstripped) us for the first time. Unit 5 16. We use †¦Ã¢â‚¬ ¦ strategies to reach audiences across all channels, from digital to mobile to word of mouth. integrated consolidated united blended 17. In the interview with Bloomberg Opedal says that Orkla is willing to sell assets to †¦Ã¢â‚¬ ¦the expansion in Asia. supply finance pay off provide 18. Unemployment in the booming economies of Australia and New Zealand is at †¦Ã¢â‚¬ ¦lows. most least record highest 1. The company is †¦Ã¢â‚¬ ¦ ways to keep the best salespeople. making oing watching devising 2. A liberal education helps students develop a †¦Ã¢â ‚¬ ¦ of social responsibility. sense feeling perception sensation Because technology companies face the †¦Ã¢â‚¬ ¦ labor markets, they have been the most aggressive in devising ways to keep workers. smallest narrowest tightest tiniest Managers can †¦Ã¢â‚¬ ¦educational and special training leave for staff and encourage them to attend training programmes and conferences. decide avoid add advocate Don’t throw money at the workers who want to leave because pay †¦Ã¢â‚¬ ¦ don’t always work. rises raises lifts elevations 6. The company want to hire people that are totally †¦Ã¢â‚¬ ¦ with their values. ined dealing accompanied aligned 7. As a boss, you need to make employees feel †¦Ã¢â‚¬ ¦ they’re not interested in looking elsewhere, because they’re very happy with their life. as though though if whether 8. Building up employee loyalty is important with unemployment at a †¦Ã¢â‚¬ ¦ low. extreme most total record 9. The new CEO †¦Ã¢ € ¦ the bureaucratic corporate culture to profit-minded entrepreneurship. formed transferred transformed translated 10. The growing number of close relationships between staff has very bad effect on both performance and †¦Ã¢â‚¬ ¦. morale moral motive motion He has a †¦Ã¢â‚¬ ¦of accomplishment when a demanding task is carried out successfully. eel sense thinking perception The company should have †¦Ã¢â‚¬ ¦ of an individual’s or group’s efforts or contributions. acknowledgement knowledge realization admission 46. If an employee is so overloaded that there is not time to keep organized this can increase the stress that leads to burnout. Over-burn burn-off burnout burn down 47. Generous remuneration packages are often attached to overseas postings. numeration remuneration pay benefit. 48. Wholly foreign owned enterprises enjoy exclusive management control of their own business activities and have †¦autonomy in their operation and management with less interference from the government.Appraisal autonomy bureaucracy assessment 49. In a performance †¦appraisal, an employee discusses with their manager how well they have been doing their job, their progress, aims and needs at work. Bureaucracy commission appraisal incentive 50. Staff retention is one of the key factors required to keep your service quality constantly at high level. Retention maintenance retention intervention 51. Already providing top quality services, the company goes a step further by exceeding customers' expectations at all times. More forwards upwards further 52. Labor crunch is a situation in which there are not enough workers.Redundancy restriction crunch intension 53. The company’s parental leave policies are very generous in allowing time off and reentry into employment. Leave off rest vacation 54. We revamped all the management system, but the business is doing no better than it was before. Redid revamped retained regenerated 55. Morale†¦. i s the amount of confidence felt by a person or group of people, especially when in a dangerous or difficult situation. Morale spirit mood status 56. A parent must be careful not to show favoritism towards any one of their children. Favorite favorability favoring favoritism 7. Could I have a quick word with you? saying sentence word talk 58. Actuaries†¦. are people who calculate insurance risks and premiums according to statistical probabilities. Insurers calculators statisticians actuaries 59. If something is†¦ negligible, it is of very little importance or size and not worth considering. remote negligible slight faint 60. They have to take decisive action to prevent these losses from escalating. Take make create do 61. By focusing on customers and their expectations, he helps companies develop integrated strategies to achieve long-range performance goals.Integrated connected interrogated interrelated 62. She resumed her career after an interval of six years. Retook resume d redid remade 63. While acts of terrorism receive the most coverage, it’s the more traditional events such as fires, floods, explosions, power failures or natural disasters that have the biggest impact. Cover coverage newspapers social networks 64. Whether the quality of customers' experiences is poor or excellent, all companies have room for improvement. Place vacancy room emptiness 65. When staff turnover is high, a manager needs to understand why people are leaving and work on correcting it.Turndown turnoff turnover turning 66. In urban areas all the major operators in the last few years have been focusing on corporate clients to boost their revenues. Boot boost shoot host 67. About five years a go, the company began to lose sales and market share, and in the last two years, it has made a loss. made done caused taken 68. Individual business units must own and manage their own risks within the framework of an overall risk management policy. framework structure infrastructu re organization 69. I am going to suggest we carry out a study of the market, and take it from there. carrying carry arried to carry 70. If a company is in a precarious situation, it’s in a dangerous state and there’s a risk that it may go out of business. cautious precautious precarious embarrassing Gapfilling 1 I am up to my e(yes/eyes) at the moment. Would you be able to give me a hand with these progress report for tomorrow’s meeting. 2 R(aw/raw) material is the basic material from which a product is made. 3 R(etention/retention) is the continued use, existence or possession of something or someone. 4 P(erk/perk) is an advantage or extra thing, such as money or goods, which you are given because of your job. Common s(ense/sense) is the basic level of practical knowledge and judgment that we all need to help us live in a reasonable and safe way. 10. People talk much about need for work that gives them quality of life, the work-life b(alance/balance) and the a voidance of stress. A judicious system of p(erks/perks), such as housing allowances or extra holidays should be devised. When the staff feel responsible and accountable for their own work, and when they are somehow involved in the decision-making p(rocess/process), their job satisfaction increases. 6 To d(evise/devise) means to invent a plan, system, object, etc. usually cleverly or using imagination. 7 â€Å"D(esperation/desperation)† is the feeling that you have when you are in such a bad situation that you are willing to take risks in order to change it. Everyone needs to continue to develop personally and p(rofessionally/professionally) on the job. A â€Å"s(tatus quo/status quo)† is the situation as it is now, or as it was before a recent change. 8. A s(hareholder/shareholder) is a person who owns some of the equal parts into which the ownership of a company is divided. 9. Our general manager is in c(harge/charge) of running the company and for making joint strate gic decisions with the CEO.Unit 6 21. The treatment of a risk in one area may significantly increase the †¦Ã¢â‚¬ ¦ to risk in another area. contact exposure revelation disclosure 22. Failure to attempt †¦Ã¢â‚¬ ¦ the risks that can occur can easily result in a project riddled with potential for failure. managing manage to manage managed 23. While risk management has†¦Ã¢â‚¬ ¦ improved in the last decade, the risks have changed. undoubted undoubting undoubtedly undoubtful 24. Recovery plans of companies should include making certain their vendors and suppliers are also prepared for business †¦Ã¢â‚¬ ¦. interferences interruptions nterventions intrusions 1. The SIA offers a unique forum for dealing with health and †¦Ã¢â‚¬ ¦ issues that may impact manufacture or sale of semiconductors domestically. safety protection security well-being 2 We need executives who can manage strategic risks properly in addition to being able to †¦Ã¢â‚¬ ¦ decisive action whenever necessary. make take do work 3. The company is losing direction and its core products are losing †¦Ã¢â‚¬ ¦.. appeal appearance tempt picture 4. There was a marked growth in turnover, †¦Ã¢â‚¬ ¦ the group’s rapid expansion over the last decade. reflect reflects reflected eflecting 5. Implementing a systematic †¦Ã¢â‚¬ ¦ to workplace safety will require a cultural change in many organizations and within the safety profession. way methodology road approach 6. Company policy and workstation practice must dictate that safety never takes a back †¦Ã¢â‚¬ ¦ to other interests. chair sit seat row No one should tolerate a potentially disabling or life-threatening risk in the †¦Ã¢â‚¬ ¦ of cost-cutting, productivity or any other priority. name image title behalf It is impossible to †¦Ã¢â‚¬ ¦ all risk when entering a new market. legitimate designate imitate eliminate 9.Research show that one-third of the world’s leading companies have †¦Ã¢â‚¬ ¦ for i mprovement. place location area room 10. Unless businesses accept and review risk regularly, they could eventually find themselves in a state of crisis, struggling to survive †¦Ã¢â‚¬ ¦ focused growth. instead than but rather than Gapfilling 1. If a risk is n(egligible/negligible), it is so small that that it is not worth worrying about. 2. â€Å"A(ctuary/actuary)† is a person who calculates how likely accidents, such as fire, flood or loss of property, are to happen, and tells insurance companies how much they should charge their customers. . Many business leaders are s(cratching/scratching) their heads when it comes to protecting their business against risks. 4. Businesses that do attempt to manage these risks will boost their b(ottom/bottom) lines. 5. â€Å"H(azard/hazard)† is something that is dangerous and likely to cause damage. 6. Absenteeism is the practice of regularly staying away from work or school without good reason. 7. There is a lot companies can do to stop risky events from becoming a disaster in the first p(lace/place). 8. â€Å"C(raftsmanship/craftsmanship) is the skill at making things. 9.Joint v(enture/venture) is a commercial enterprise undertaken jointly by two or more parties which otherwise retain their distinct identities. 10. â€Å"S(take/stake)† is a share or a financial involvement in something such as a business. If the risk is n(egligible/negligible), it is so small that it is not worth worrying about. â€Å"D(icey/Dicey)† is an informal word which means the same as â€Å"risky†. â€Å"Economic b(lockade/blockade)† is a situation when a country or place is surrounded by soldiers or ships to stop people or goods from going in or out. Unit 7 26. †¦Ã¢â‚¬ ¦from Facebook, Fotobounce can also upload photos to Flickr.Away Apart Except Separated To be open and transparent as part of our commitment to boost public †¦Ã¢â‚¬ ¦ in publicly funded education. reliance possession confidenc e intimacy 28. Vehicle loan providers have set up internet †¦Ã¢â‚¬ ¦ where they allow clients to fill out loan applications on the internet. functions working operations actions 29. Yoox. com chose to launch in Europe first, close to the designers †¦Ã¢â‚¬ ¦ goods it sells. that which whom whose 30. We enjoy working with companies that want to †¦Ã¢â‚¬ ¦ the online world and generate revenue through the ‘ world wide web' (www). mbrace contain hold encircle 1 †¦Ã¢â‚¬ ¦biggest US retailers are developing integrated operations. Some of the Some the Some of Of the 2. The company has expanded well beyond its †¦Ã¢â‚¬ ¦ as a seller of books and CDs, acting as an online mall selling everything from gourmet foods to clothing. basis ground causes roots 3. JC Penney, the century-old department store chain, †¦Ã¢â‚¬ ¦ its Internet sales reach $600m last year. saw looked pointed stared 71. If you waste your company's money you could risk going bankrupt because th e money that you are wasting could be better spent else where. oing go to go went 72. If you †¦. customize a product or service, you make or change it according to the buyer’s need. customize individualize justify commercialize 73. Smarterwork does an excellent job of matching freelance†¦. professionals to organizations looking for particular skills. professors professionals employers recruiters 74. If you are †¦.. browsing the Internet, you are looking for information on it. seeking investigating browsing logging on 75. A directory is a book which gives a list of names, addresses or other facts. dictionary postal directory guidebook 76.Major players such as Coca-Cola are now seeing their Facebook pages receive more hits†¦ than their individual websites. comers guests strikes hits 77. A gourmet is a person who knows a lot about food and cooking, and who enjoys eating high-quality food. eater taster appetite gourmet 78. High-street products are those that a re intended for ordinary public and not for rich people. high-street low-street common usual 79. Russian internet company Yota has grown from †¦Ã¢â‚¬ ¦ to become one of the largest firms in the market. basics scratch nothing fundamental 80. Internet shopping is easier, more convenient and offer bigger†¦. nd a lot of the major retailers are having to get to grips with it because consumers are dragging them into the space. sorts goods ranges kinds 81. As we didn’t understand the potential impact of e-purchasing early enough, so we are lagging behind our competitors. coming stepping lagging walking 82. Our company will be able to compete in the new global marketplace only if we seize the opportunities present. seize Do Make hold Fillblank 1. Search e(ngine/engine) is a computer program which finds information on the Internet by looking for words which you have typed in. To l(itter/litter) means to spread across an area or place untidily. 3. A s(tart-up/start-up/ start up/tart up) is a newly established business. â€Å"A(utonomy/autonomy) is the ability to act and make decisions without being controlled by anyone else. 4. Bricks and m(ortar/mortar) is the term used to denote a business that operates conventionally rather than over the Internet. 5. M(ail-order/mail-order/ mail order/ail order) is a way of buying goods in which you choose what you want, usually from a catalogue, and it is sent to you. FillBlank Unit 1 1.As an instructor she has s(ense/sense) of humor, she is enthusiastic and sets long-span goals. 2. â€Å"C(orporate/corporate) i(dentity/identity)† is the characteristics of a  corporation  which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of  trademarks. 3. To encourage effective communication between departments, the Trust was keen to adopt open p(lan/plan) office accommodation. Unit 2 4. The process of expanding b(eyon d/beyond) the domestic market can seem very intimidating and daunting for many small businesses. . If you state an amount per c(apita/capita), you mean that amount for each person. 6. An o(utlet/outlet) is shop that owned by a particular company and that sells the goods which the company has produced. 7. One of the big problems for smaller investors is getting a f(oothold/foothold) in the commercial property market. 8. F(oreign/forgeign) e(exchange/xchange) is the system by which the type of money used in one country is exchanged for another country's money, making international trade easier. Unit 3 9. If you b(reak/break) off a talk with someone, you stop it because you can’t find agreement. 0. ILT Services is set to b(uild/build) up a sales network for Poland, the Czech Republic, Slovakia and Hungary. 11. LABG is a student organization whose purpose is to f(oster/foster) the relations between Chicago Booth and Latin American people. Unit 4 12. The customer b(ase/base) is th e group of  customers  or  consumers  that a  business  serves. 13. A w(holly/wholly) owned subsidiary is a company whose stock is entirely owned by another company. 14. C(osmetic/cosmetic) s(urgery/surgery) is any medical operation which is intended to improve a person's appearance rather than their health. 15.If you o(utbid/outbid) someone for something, you offer more money than him or her to buy that thing. Unit 5 16. â€Å"C(omission/commission)† is the payment to someone who sells goods which is directly related to the amount of goods sold. 17. C(ommon/common) sense is the basic level of practical knowledge and judgment that we all need to help us live in a reasonable and safe way. 18. If you get a pay r(ise/rise), you have an increase in the fixed amount of money you earn for doing your job. 19. Like the rest of the world, Canada will face a labour c(runch/crunch/crisis/risis) in the next 10 years. Unit 6 20.Successful modern leaders should be supportive of staff, but should also take d(ecisive/decisive) action to maintain standards of behaviour. 21. A h(azard/hazard) is something that is dangerous and likely to cause damage. 22. Staff t(urnover/turnover) is the rate at which employees leave a company and are replaced by new people. 23. â€Å"A(bsenteeism/ bsenteeism)† is a habitual  pattern  of  absence  from a  duty  or  obligation. Traditionally, it has been viewed as an indicator of poor individual performance. 24. Financial services firms are ahead of the curve when it c(omes/comes) to risk management practices.Unit 7 26. A d(irectory/directory) is a book that gives a list of names, addresses or other facts. 27. A p(ioneer/pioneer) is a person who is one of the first people to do something. 28. M(ail/mail) o(rder/order) is way of buying goods in which you choose what you want, usually from a  catalogue, and it is sent to you. 29. If someone or something is home-g(rown/grown), they belong to or were develope d in your own country. 30. If a product or a service is e(xclusive/exclusive), it is expensive and only for people who are rich or of a high social class. IndicateMistakes Midterm 1.In the Harvard Business School professor Theodore Lewitt’s seminal paper The Globalization of Market, (written) in 1983, he argued that, as new media and technology shrank the world, people’s tastes would converge, (creating) a single global market that (would be dominated) by the world’s most (success) brands. 2. So when the Berlin Wall (fell) and the barriers (to) world trade (came down), it seemed Prof Lewitt would be proved (rightly). 3. Global brand owners (poured into) the (newly opened markets) and, facing (few competition) in countries (unaccustomed to) consumer culture, they thought they would clean up.Then some awkward commercial realities started to close in. 4. Once local consumers (had tried) these new products, they (found) them (far too expensively) to buy (on regular basis), even if they liked them. 5. And soon, local producers (sprang up) (offer) much better (value for money) with products of only (slightly inferior quality) at a vastly lower price. 6. (Usually), too, these products were (better suited) to local tastes and cultural preferences than (that) being (foisted onto) consumers by the global corporations. 7.The global brand owners were left (spreading) their advertising and other (fixing costs) over (tiny market shares) and often faced (extra costs), such as tariffs. 8. In (many of) these countries today, global brand owners command the (super-premium end) of he market in any (given product category), while local brands command (rest). 9. The global brand owners could try (to move) into the mass market by (creating) low-price products (design) to suit local tastes, but that would throw them into head-on competition with local companies possessing better distribution channels and a (far deeper understanding) of the market. 0. Increasingl y, therefore, they have resorted to (buying) local brands and the companies (whose) own them. And here, of course, (lies) the paradox. Whatever is the point of owning a global brand if it does not (work) in global market? Final exam 1. (On the surface), flexible working might (seem to be) about people (being) able to choose their working hours and, perhaps, spend some time (to work) away from the office. 2. But it is also (a fundamental change) in the way (people work)- and, (more importantly), the way (they managed). 3.Flexible working is (a shift) from â€Å"time-based† to â€Å"result-based† (working practices) and could herald the biggest change (for) the (workplace) since the (start) of the industrial revolution. 4. New employee legislation is one of the main (motivation) for employers (to introduce) flexible working practice-but not the only one. In Europe, for example, employers are obliged (to offer) parents with young or disabled children the right (to request ) flexible working. 5. While legislation is a major catalyst to (introducing) flexible working, there are other reasons.In the US, for example, the fall in the price of (mass market computer) and communications technologies (are) encouraging organization (to allow) more home working. 6. Flexible working is also (likely) to (appeal to) a wider skill pool and help with (staff retention). Marry Sue Rogers, human capital management leader at IBM Global Service, says that IBM has embraced flexible working (helping) with recruitment. 7. In Europe, companies have to (provide) flexible working (because of) legislation-but it is also a way (to recruit) from a broader skill pool, (include) women and older people. . (With) an (ageing) workforce we have to find ways to retain older staff. It also gives (greater scope) to male employees who (increasing) want flexible working to create a better work/life balance. 9. Although new legislation (is forcing) organizations (to adopt) flexible working p ractices, there are (sound) business reasons to give employees more (flexible). 10. Organizations which have (embraced) flexible working have found that it can (cut costs) and improve productive). More importantly, it enables them (to recruit) staff from much broader skill pool and retain staff.Resit 1. Management (at) large organizations do not embark (on) widespread and risky company restructurings (unless) they believe their businesses are (for) straitened financial circumstances. 2. And the potential long-term damage (with) company branding that can be done if staff and managers clash publicly (over) plans will almost always take a back seat (to) other priorities, such as getting the business back (into) profit. 3. Nevertheless, brands are (a key part) of the intangible assets that (is) playing an (increasingly) important role on company (balance sheets). 4.This (means) that it can be a serious issue for any business if its brands emerge as (tainted) in the long term by strikes and other industrial conflicts. If this is the (risky), how can corporations or other (branded organizations) reduce this danger? 5. Langford estimates that about a third of his clients’ problems (with respect to) this risk (are) caused by the behavior of their (staff); with industrial action and disaffected workers (be) the most common examples. 6. Poor industrial relations do not come about (in isolation). They reflect (on) the business (as whole) and the way (in which) it is being managed. 7.If the management think the brand is (something) (done) by the marketing communications department, (this) makes for very poor brand (strategic). 8. The danger here for service companies (is) that the impression of the brand (given) to the customer is often dictated by the (behave) of staff at the bottom of the (organization hierarchy). 9. Brands (represent) the (value) of the organization’s relationship with (their) customers. It’s the one thing (a competitor) cannot cop y. 10. Companies are not able (to insure) against (declines) in brand value, but often compound the problem by (not manage) the risk to (their) most valuable asset.Indicate mistakes Midterm (1-3) 1. The communication between companies and customers is (increasing) becoming two-way, with customers service centres (designed) to gather information, not just (complaints), from customers about (all aspects of use) of a company’s products. 2. (Some) say that first impressions (count). (Another) think that someone’s character can only be judged after a lot of (contact) in business contexts and socially. 3. A new trend for companies (to set up) e-marketplaces on the Internet (that) they work together (on) procurement of materials and parts.Suppliers can make bids (in competition with) each other. 4. When firms work together (on) a particular project, they may (enter) into a strategic alliance. This may (take the format) of a (joint venture) between two or three companies or a consortium between several organizations. 5. Globalization has (affected) marketing strategies in many ways. In the past, for example, the best way to enter a market tended (be) the main concern. Today, (by contrast), international marketers ask themselves whether it is better to standardize or to adapt a product (across) different markets. . (Finding) the right international mix has (become) one of the key (question), and answers vary (greatly) from company to company and from product to product. 9. HCPS is a private health care organization (based) in Geneva, Switzerland. It (offers) advice and (treat) to wealthy people and company employees (all over the world). 10. The HCPS group was (formed) a year ago, (following) a takeover of HCP by Sanicorp, another health care organization. Since the takeover, the company has become more centralized, with more decisions (is) made by the top management at (head office).Final (1-7) 1 It (estimated) that 90 per cent of (medium) to large compa nies that could not (resume) near-normal operations within five days of an emergency would (go out of) business. 2 While acts of terrorism receive the most (coverage), it’s the more traditional (events) such as fires, floods, explosions, power failures or natural disasters (who) have the biggest (impact). 3 To (best) protect cashflow, competitive position and profit, companies need to (access) the potential hazards that can (impact) top revenue sources and make sure (there is) business continuity planning. 4. Getting) to a (win-win situation) clearly requires (a number of) special skills, such as (make) concessions. 5. After 17 years of (lobbying) by Mr Greenberg, AIG was the first foreign (insurer) (being) allowed (in to) China. 6. Over the (past) six years, Samsung (fights) to move its brand image more (upmarket) to compete with (premium) names, such as Sony. 7. Pressure has (mounted) on Samsung to keep its (efforts). The company recently slipped back (into) third place beh ind Motorola (on) mobile handset sales. 8. It is clear that young people have a (huge impact) (over) their parents and older people (when) it comes to (choose) technology. . (On) the surface, flexible working might seem to be about people (be) able to choose their working hours, and perhaps, spend (some time) working away from office. But it is also a fundamental change in the way people work, and more (importantly) the way they are managed. 10. (Flexible working) is also likely to appeal (with) a wider (skill pool) and help (with) staff retention. Resit (1-7) 1 People are happiest not only when they are (respected member) of a team (they admire) (but) when the team and the company are respected by (the world outside). Being (part) of a (trusted), honest group is an indispensable component of employee happiness and engagement. So (is) (establish) ties with colleagues you respect. 3 Management at large organizations do not embark (on) widespread and (risk) company (restructurings) un less they believe their businesses are in (straitened) financial circumstances. 4. Brands (are) a key part of the intangible (assess) that are (playing) an increasingly important role (on) company balance sheets. 5. It can be a serious issue (for) any business if its brands (emerge) as tainted (in the long term) by strikes and (another) industrial conflicts. . (Figures) out from 2004 from Ofcom, the communications regulator, (showed) that more than 56 per cent of homes had internet (access), with a third of those (have) a broadband connection. 7. Externally, advertising has been the most visible (form) of communication (with) customers. (Usual) this is designed to increase product sales, but there is also institutional advertising, designed to improve perceptions of company (as a whole). 8. UK companies have failed in the past (prepare) their (staff) in key areas before (sending) them abroad. What’s new is that they are starting to (pay attention to) it. . While 89 per cent o f companies formerly assess a candidate’s job skills prior to a foreign posting, less than half go through the same process for cultural suitability. 10. Several department heads are unhappy because they can’t get a quick answer when they want to spend money, even small sums. When they ask their present line manager 1. In 1967, John Kenneth Galbraith argued that the USA (was run) by a handful of big companies (who) planned the economy in the name of stability. These were (hierarchy) and bureaucratic organizations (making) long runs of standardized products. 2.They introduced â€Å"new and improved† (varieties) with predictable regularity; they provided their workers (for) lifetime employment and they enjoyed (fairly) good industrial relations with the (giant trade unions). 3. That world is now dead. The US’s giant corporations have either (disappeared) or (be transformed) by global competition. (Most) have shifted their production systems from high-volume to high-value, from standardized to customized. And they have (flattened) their management hierarchies. 4. Few people these days expect (to spend) their lives (to move) up the ladder of a single organization.Dramatic changes (are taking place). But where exactly are they (taking up)? Where is the modern company heading? 5. These are three standard answers (to) this question. The first is that a handful of giant companies are engaged (with) a â€Å"silent takeover† of the world. The past couple of decades have (seen) a record number of mergers. The survivors are (far) more powerful than nation states. 6. The second (school of thought) argues (almost the opposite): it (says) that big companies are thing of the past. For a glimpse of the future, look at the Monorail Corporation, (that) sells computers. 7.Monorail (owns no) factories, warehouses or any (others) tangible assets. It operates in an office building in Atlanta. (Freelance workers) are designing the computers while (d emand) is still low. 8. The third (school of thought) (says) that companies are being replaced by â€Å"net works†. Groups of entrepreneurs form such a network to market an idea. They then sell it to the highest bidder and (move on to) produce another idea and to create another firm, with the money (is) supplied all the time by venture capitalists. 9. Another way (to look) at the future of the company is (to focus) on the environment that will determine it.That environment is dominated by one thing: choice. Technology and globalization opens up (ever more) opportunities for individuals and (firm) to collect information and conduct economic activity outside traditional structures. 10. While the age of (mass production) lowered the costs of products (for) the expense of (limiting) choices, modern â€Å"flexible† production systems both (lower) costs and increase choices. 11. Consumers have more choice over where (will they spend) their money. Producers have more choice o ver which suppliers (to use). Shareholders have more choice over where (to put) (their) money. 12.With (all that choice) around, future (company) will have to be very flexible in order to (quickly adapt) to the changing environments if they (are to survive). 1. The nation was (in shock). David Beckham, Britain’s most (beautiful) footballer emerged from his house on Monday morning (to allow) the world (photograph) a wound above his left eye. 2. Sir Alex Ferguson, manager of (his then team) Manchester United, had (lost his temper) after a defeat and(kick) a football boot, (which) hit the Beckham eyebrow. 3. In sports, more than in most businesses, the management tactics are (out in the open) for all to see.Not many managers try (to strangle) their subordinates-as Bobby Knight, a former basketball coach at Indiana University, (once do). But the ability (to inspire fear) has always been an essential tool of management. 4. (Lots of) successful chief executives (rule by terror). (N one), it must be said, (reaches) the standard (setting) by John Patterson, who built NCR early in the 20th century. 5. One NCR executive discovered he (had been fired) when he found his desk and chair (in flames) on the company lawn. Modern laws (on) constructive dismissal and employee harassment have put an end (with) such fun. . However, terror in the workplace is (making a comeback) these days. In an economic upswing, fear (goes underground). Workers are (scarcity), and therefore powerful; bosses must handle the talent (with) care. 7. When times (turn tough), the balance of power swings. As Hank Paulson, chairman of Goldman Sachs, (put it), in a speech that upset his staff, â€Å"in almost every one of our businesses, there are 15-20% of the people that really (adds) 80% of the value. † (In other words), 80-85% are largely redundant-and had better shape up fast. 8. Does fear really motivate?In sport, says Scott Snook, who teaches organizational behavior at Harvard Business School, â€Å"fear can become a barrier to (take) risks, (yet) can provide the essential emotional kick needed to (meet) a challenge. † Coaches need to (strike) the right balance in order to develop talent. 9. Yet (use) in boardroom, fear can be disastrous. Tony Couchman, a headhunter at Egon Zehnder in London, (recalls) the board of a large firm with a chief executive who so dominated his directors that they (rarely) questioned or challenged him. â€Å"Success in such a company depends on (having) a great leader and a steady market,† he argues. 0. Jim Collins, author of a book that explains why some firms (succeed in) making the jump â€Å"from good to great’ and (other) fail, found that the approach (to) fear was a key distinction among firms that he surveyed. He found that in the (truly) successful firms people were â€Å"productively neurotic†. 11. At Microsoft, for example, employees worry all year (at the prospect) of their annual meetings with Bi ll Gates, (who) even (being shouted at) would not hurt as much as (seeming) to be an idiot. 12. The (driving) fear of failure, points out Mr.Collins, is not unique (to) corporate life. â€Å"I’m self-employed, and I live with constant fear,† he says. â€Å"But I’m self-afraid. † That kind of fear is common among creative artists and also in professional services (where) the person is the product and lots of fragile egos have to (manage). 1. In its 30-year history, Nike had become the (undisputed) leader in sports marketing. But beneath the success (was) an Achilles’ heel. Nike is named (for) a woman – the Greek goodness of victory-but for most of its history, the company had been perceived as (being) mostly about men. . Could Nike do more to realize full potential of female customers? And how could it afford (not to), given the threats to its future with Air Jordan (ran) out of air and brands like Sketchers (digging) into the teen market wit h shoes inspired by skateboarding, not basketball. That was a huge question at Nike HQ. The launch of Nike Goddess was the (makings) of an answer. 3. For (many of) its history, Nike’s destiny was controlled by its founders, Phil Knight and his (running buddies), who designed up athletes in locker rooms and made the (executive decisions).But by throwing together a diverse team of people with different backgrounds and different levels of seniority, Nike has found that it can keep (many of) its core attributes while (adding) news sources of inspiration. 4. (Taking) the (combination) of star designer John Hoke and newcomer Mindy Grossman, vice president of global apparel. Hoke designed (the look) and (feel) of the first Nike Goddess store. 5. Then Grossman, whose career has included (helping) (making) Ralph Lauren into a retail icon, pitched the design ideas to Nike’s top retailers as stores within stores.Now it (looks) like Nike has a chance (to reach) a crucial objective : double its sales to women by the end of the decade. 6. Nike Goddess began (as a concept) for a women-only store, and there’s a reason why. (Many) of the retail settings in which the company’s products were found were a turnoff to female customers: dark, loud, and harsh- in a word, male. (On sharp contrast), the Nike Goddess stores have the comforting (feel) of a woman’s own home. 7. Designing a new approach to retail was only one element in Nike’s campaign. (Another) was redesigning the shoes and clothes (themself).Nike’s footwear designers worked (on) 18-month production cycles-which made (it) hard to stay in step with the new styles and colours for women. 8. The apparel group, (which) worked around 12-month cycles, was better at (keeping on with) fashion trends. But (that) (meant) that the clothes weren’t co-ordinated with the shoes-a big turnoff for women. 9. When Jackie Thomas, Nike’s US brand marketing director for w