Managing Earth's Natural Resources Research Paper

Managing Earth's Natural Resources - Research Paper Example I have read your arguments, which support the lifting of new permits for hydraulic fracturing. Looking keenly on the arguments which you brought forward, I tend to object the move to allow corporations to destruct Callicoon. This is because the negative effects of permitting extraction companies to explore this area outweigh the perceived positive outcomes. To start with, the hydraulic fracturing fluids contain toxic and carcinogenic chemicals. These chemicals pose a danger to contaminate large portions of underground water. Contamination of water endangers the lives of aquatic animals such as fish in Callicoon-on-the-Delaware. In addition, the noxious chemicals such as benzene and ethyl benzene can enter the food chain of water animals, which are essential as a food source for people. The case of death of fish in 2009 because of Cabot Oil and Gas well in Pennsylvania should be a good example for you to consider before supporting the activities of the drillers. On top of this, plants can absorb these poisonous chemicals after diluting with water and therefore posing danger of their extinction (McGraw 1). This therefore, will destroy the natural and scenic Callicoon. The testing of water, which the drilling companies advance, may not be perfect. Jack, you should know that these companies are out to make huge profits (Kastenbaum 1). Therefore, I have fears they can claim that the water is safe so that they continue with their profitable natural gas extraction. Second, the pressurized fluids, which the drilling companies employ, are very high and can cause unwanted spill over to the areas that neighbors fracturing site. These spills can lead to surface contamination. Similarly, the spills can flow back to the rivers endangering the aquatic lives. In addition, the drilling process emits harmful gases such as methane. Methane gas has detrimental effects to the environment such as formation of acid rain, which can destruct natural vegetation. In addition, methane con tamination of underground water leads to explosion of residential houses. While I acknowledge your futuristic thinking, the desire for large sums of money can be a source of havoc in many people living Callicoon. The case of Pennsylvania is still live in my memory. The actions of drilling companies have led to more than eighteen families to look for ways to get clean water. This after methane and other toxic chemicals contaminated their water. Drinking of this water, which contains hydraulic fracturing chemicals, poses health hazards to the people of Pennsylvania. Some of these fracturing fluids such as ZetaFlow, are very dangers and can cause loss of senses of smell and headache. At extreme cases, the fluid in question can lead to breakdown in heart and lungs (Wireback 1). Lastly, the drilling process has potential of creating water shortage in Callicoon and New York. This is because the extraction of natural gas utilizes large volumes of water. U.S. Environmental Protection Agency approximated that drilling uses 70 to 140 billion gallons of water to drill 35,000 wells annually. According to this agency, this water can sustain 40 to 80 cities, which is an equivalent of 50,000 people (McGraw 2). Lack of water is detrimental to the lives of animals and vegetation in New York. Jack, it is evident that supporting the lift of moratorium on hydraulic fracturing will create anarchy and suffering to the people of New York. I encourage you Jack to shun away short-lived benefits of allowing contractors to exploit

Understand the Individual Elements of the Extended Marketing Mix Assignment

Understand the Individual Elements of the Extended Marketing Mix - Assignment Example Philip Kotler and other academicians (In 1965, Philip Kotler described 4P’s as various marketing variables in his article) proselytized the concept in coming years (Schultz, and H Schultz, 2004, p.7). Proctor & Gamble Proctor & Gamble is a renowned American consumer goods company. The company is headquartered in Cincinnati, Ohio, USA. The organization was established by William Procter and James Gamble in the year 1837. The company serves over eighty countries across the world. Sales volume has touched a record mark of $82,500 billion in the year 2011. The company has established category leadership in various segments like House Care, Skin Care and Oral care. More than 127,000 people work in the company. The consumer goods company markets more than two hundred and fifty brands across the world. The company enjoys leadership in almost twenty four brands in its category and able to fetch billion of dollars annually from each of the brands. The consumer goods organization has es tablished twenty eight technical centres across the globe (PG-Global, n.d.). Product Strategy Product strategy of P&G is influenced by one seventy year old vision statement established by James Gamble that is being honest in product making. The study will focus on product strategy in terms of cosmetics division for the company. They have noticeably changed time tested cosmetics business into a new height by implementing strategic and holistic approach of new product development. Before 1994, the company tried to maintain product systems complemented with Olay, Clarion and Cover Girl but failed due to their unfocused business effort. Real breakthrough was achieved during late 1990’s when the company launched Diamond initiative and developed new product... Understand the Individual Elements of the Extended Marketing Mix Sales volume has touched a record mark of $82,500 billion in the year 2011. The company has established category leadership in various segments like House Care, Skin Care and Oral care. More than 127,000 people work in the company. The consumer goods company markets more than two hundred and fifty brands across the world. The company enjoys leadership in almost twenty four brands in its category and able to fetch billion of dollars annually from each of the brands. The consumer goods organization has established twenty eight technical centres across the globe. Product Strategy Product strategy of P&G is influenced by one seventy year old vision statement established by James Gamble that is being honest in product making. The study will focus on product strategy in terms of cosmetics division for the company. They have noticeably changed time tested cosmetics business into a new height by implementing strategic and holistic approach of new product development. Before 1994, the company tried to maintain product systems complemented with Olay, Clarion and Cover Girl but failed due to their unfocused business effort. Real breakthrough was achieved during late 1990’s when the company launched Diamond initiative and developed new product Olay. Previously the product was meant for whole body usage but the new campaign targeted the product for facial usage. They streamlined distribution network and supply chain management according to market demand.